With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway. Taejin In on April 26, 2019 Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to … Continue reading Buying audience data: A lesson from 4 Subway marketing slogans
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Transformational Leaders Don’t Shy Away from Conflict
Rick Goodman — April 24, 2019 Follow @DrRickGoodman — April 24, 2019 One of the most common questions people ask me is: How can we avoid or minimize conflict in the workplace? I get why people ask it. After all, many of us really don’t like conflict, finding it to be stressful, awkward, and unpleasant. … Continue reading Transformational Leaders Don’t Shy Away from Conflict
Play Ball! Business Leadership Lessons from Baseball
Ellen Huxtable — April 25, 2019 Follow @abiztweet — April 25, 2019 How about them Cubs? Business leadership can be exhausting. So take a break, and indulge and reflect on glorious memories of our National Pastime. It’s springtime in Chicagoland, and thoughts, at least on the north side, again turn toward the perpetual saga of … Continue reading Play Ball! Business Leadership Lessons from Baseball
Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
A Facebook voice assistant may have buy-in from marketers – but will users want it?
Facebook may be working on a voice assistant, coinciding with the company’s decision to drop the price of its Portal voice chat device by 50 percent. Amy Gesenhues on April 18, 2019 Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former … Continue reading A Facebook voice assistant may have buy-in from marketers – but will users want it?
The Business Benefits of Buying Directly From Manufacturers
Dave Llorens — April 17, 2019 Follow @https://twitter.com/davellorens — April 17, 2019 The direct-to-consumer model can help companies cut costs and develop mutually beneficial relationships with manufacturers. For business leaders, minor expenses can add up quickly. Remember that free 30-day trial of software you tested to see whether it would help you with Google Ads … Continue reading The Business Benefits of Buying Directly From Manufacturers
What to Expect From Your First Call with a Recruiter
Jada Harland — April 17, 2019 — April 17, 2019 Today we are going to cover the basics of speaking with a marketing recruiter for the first time. This is valuable information to those who have been interviewing and are already comfortable speaking with a recruiter, but may still have some questions about the process. … Continue reading What to Expect From Your First Call with a Recruiter
Where Does the Efficiency and Speed from Agile Come From?
David Dame — April 9, 2019 — April 9, 2019 Production View (Build Fast) Many large legacy organizations are moving toward agile delivery methods in hopes of releasing faster to market. Based on my experiences, they look at it solely from a production view of getting software released faster and more often. This view has … Continue reading Where Does the Efficiency and Speed from Agile Come From?
4 Business Lessons We Can Learn from Millennial Managers
Ellie Batchiyska — April 9, 2019 Follow @ElitzaBee — April 9, 2019 Tech startups and peer-to-peer companies aren’t very much alike, but they do have one common denominator: most, if not all, are pioneered by millennial entrepreneurs. And no, this is not another commentary on the many contributions millennials have made to the world of … Continue reading 4 Business Lessons We Can Learn from Millennial Managers
How to Transform Your Resume from a Blueprint to a Brochure
Virginia Franco — April 6, 2019 Follow @VAFrancoResumes — April 6, 2019 The reality of today’s job market is, whether you’re a CFO or a mid-level professional, you’re lucky to get a 10-second skim read the first time a recruiter finds you on LinkedIn or scans your resume. Consequently, whether you hire an executive resume … Continue reading How to Transform Your Resume from a Blueprint to a Brochure
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