Business.comMarch 3, 2015 Don Draper, the fictional main character of the AMC’s dive into 1960s Madison Avenue, will make a final appearance as the dashing, womanizing advertising exec on April 5th. As the final episode of Mad Men looms near, we reflect on all the things we’ve learned from Mr. Draper since his premiere in … Continue reading 10 Business Lessons We Learned from Don Draper
John W HayesMarch 3, 2015 I’m convinced that email marketing can be successfully used by any type of business regardless of size, location, or industry vertical. Some businesses are more open to this conviction. Take for example an online retail business and it would be very easy to see how they could use email to … Continue reading Hyper-Local Selling – Email Marketing Lessons From a Small Island
Vicky OliverMarch 2, 2015 Long before the invention of Facebook and Match.com, our ancestors grappled with how to improve their social lives, forge beneficial connections, and strengthen their reputations. Centuries later, not all that much has changed. For example, how many of us feel the need to escape from social Siberia? And can’t we all … Continue reading Social Tips from Ben Franklin and Other Maxim Masters
ComScore data show app number 1 in terms of time spent per mobile user. Greg Sterling on March 2, 2015 Pandora is now number one in time spent per mobile user per month, beating Facebook, according to comScore. The company shared the data with me in an email last week. Pandora grabbed the top spot from Facebook in … Continue reading Pandora Captures Attention Crown From Facebook In January
Laurie Sullivan, (February 27, 2015) The barrage of emails in consumer in-boxes force many to press the delete button after reading the subject line. L.A.-based ad agency LazBro and email-acquisition firm Opt-Intelligence have built a platform for IBM Silverpop clients that provides an opt-in feature targeting emails to consumers who interact with the brand, even … Continue reading Lead-Gen Platform From LazBro, Opt-Intelligence Aimed At IBM Silverpop Clients
Patti BlackstaffeFebruary 23, 2015 We are always on, I mean ALWAYS. With all of our mobile devices, computers, cell phones and smart technology, it is easy to get distracted. If you are honest with yourself, you might look back on a work day or two and agree that you relate to A.D.D. (Attention Deficit Disorder) … Continue reading Productivity Tips From Your People Strategy Coach
Jordana KleinFebruary 22, 2015 The majority of the time when a consumer experiences good customer service, they won’t take the time to sit down and write a positive review. But the second a customer may have one, slight issue with your service, they want to tweet, Facebook, post a review, or comment about their negative … Continue reading How to Help Your Company Bounce Back From Bad Reviews
Christina BockischFebruary 20, 2015 It’s no secret that a well-written blog can have a significant impact on your business’ growth. While most of your website will remain static, a blog is a growing vehicle that allows you to educate your customer. Blogging helps develop you as a thought leader, attracts traffic, and helps you engage … Continue reading #1 Reason You’re Not Getting Results from Blogging
Andrew DennisFebruary 19, 2015 If you suspect your site has been hit by Google’s Penguin algorithm, there are some distinct factors you must consider in order to work towards recovery. As a business owner, you likely don’t have the time available to implement a complicated Penguin recovery plan yourself. However, if you suddenly find that … Continue reading Understanding What it Takes to Recover From Penguin: A Basic Blueprint
Ron JohnsonFebruary 19, 2015 If you’re like some business owners, you probably spend a fair amount of time each day devising search engine strategies to increase your chances of getting banned from Google. Now, we can’t prove that certain business owners do this, but based on some of the practices we see, we have to … Continue reading 6 Sure-Fire Ways to Get Banned From Google in 2015
