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BuzzFeed Bars Brands From Publishing Content On Its Community Platform

Enthusiastic early adopters, HarperCollins says its most successful community post generated more than a million views. Amy Gesenhues on March 16, 2015 360b / Shutterstock.com Last week, MediaPost.com reported BuzzFeed froze brand publisher accounts for its community publishing platform, ending unpaid content opportunities for brands that had been using the site for content marketing efforts. … Continue reading BuzzFeed Bars Brands From Publishing Content On Its Community Platform →

A Lesson From Alibaba’s Jack Ma: Don’t Ignore Your Competitors

Business.comMarch 14, 2015 Alibaba CEO Jack Ma is standing his ground. The man who famously said “competition is for fun” and that he wanted to “win eBay, buy Yahoo and stop Google” is trying to position his Chinese e-commerce platform as the best in the world. But given the recent challenge from competitor Wanda E-commerce, … Continue reading A Lesson From Alibaba’s Jack Ma: Don’t Ignore Your Competitors →

Video Trends Report: Mobile Video Plays Doubled YoY In Q4 2014; Up 15% From Previous Month

Study says mobile video consumption continues to rise rapidly, up 16 times what it was in 2011. Amy Gesenhues on March 12, 2015 To no one’s surprise, more and more people are watching video content on their mobile devices. What’s astounding is how fast mobile video consumption is growing. According to video marketing firm Ooyala, … Continue reading Video Trends Report: Mobile Video Plays Doubled YoY In Q4 2014; Up 15% From Previous Month →

How Your Brand Can Benefit From Google Indexing Tweets

Business.comMarch 6, 2015 Earlier in February, Google and Twitter established a deal to bring more tweets into Google search results through direct access to Twitter’s social feed. This partnership benefits both companies with increased exposure, and gives potential for more advertisement revenue. But what does it mean for your business? It is important to understand … Continue reading How Your Brand Can Benefit From Google Indexing Tweets →

Want More Money from Your Website? Try In-Text Advertising

Michelle BrammerMarch 8, 2015 Online marketing comes in many forms. And it’s only becoming more popular with the increase in mobile usage. Today, it includes things like search engine marketing, SEO, social media, email marketing, and more. These ads appear in more places than you might think, including a page’s body text. Scrolling through a … Continue reading Want More Money from Your Website? Try In-Text Advertising →