Tag Archives: From

Landing Page Optimization: Prevent Your Audience from Navigating Away From Your Page

by Steve Hamm June 24, 2016 Follow @maasprosrduJune 24, 2016 Landing page optimization is critical for one major reason — it’s the first impression that you’ll have with your audience when they arrive at your website, and it may well be your one and only chance to impress people who are just finding out about … Continue reading Landing Page Optimization: Prevent Your Audience from Navigating Away From Your Page →

Lessons Learned from Lord & Taylor’s Run-In with the FTC

Lessons Learned

by Brendan Lattrell June 27, 2016 Follow @brendanlattrellJune 27, 2016 In case you missed it, Lord & Taylor recently came under fire with the Federal Trade Commission (FTC) as a result of one of its influencer marketing campaigns. The brand had partnered with several fashion bloggers and Nylon.com to promote a new clothing line; however, … Continue reading Lessons Learned from Lord & Taylor’s Run-In with the FTC →

32 Time-Saving Tips from Extremely Busy Business Pros

Productivity

by Sean Pinegar June 24, 2016 Follow @growtenfoldJune 24, 2016 Have you ever wished there were more hours in a day? More days in a week? I sure have. For results-driven sales professionals and business leaders, it’s so easy to get caught up in the hustle and be buried in tons of work. Surely, most … Continue reading 32 Time-Saving Tips from Extremely Busy Business Pros →

Turn Your Proposals from Boring to Awesome with These Simple Steps

Business Improvement

by Ritika Puri June 24, 2016June 24, 2016 “I love spending all my time on admin and email”…said no sales leader ever. And yet, we spend hours each week answering one-off emails, repetitive questions, and managing back/forth communication between teams. The more successful we are in guiding our sales conversations to close, the more likely … Continue reading Turn Your Proposals from Boring to Awesome with These Simple Steps →

How to Make the Transition From Full-time Employee to Freelancer

Freelancing

by Laura Cole June 26, 2016June 26, 2016 While it may be convenient to see the spectre of Brexit as a purely British dilemma, it is one that will have a huge impact on labour and financial markets around the globe. On a deeper level, it also appears as the rejection of globalisation, which began … Continue reading How to Make the Transition From Full-time Employee to Freelancer →

What Native Ads Can Learn From Display & Banner Ads

by Eyal Katz June 26, 2016 Follow @eyalk100June 26, 2016 Do you remember those teenage dramas from the 1990s, like Beverly Hills 90210, Heartbreak High, and Degrassi High? In every one of those shows, there was always a “new kid” at school. The guy or girl was usually very attractive, shrouded in mystery, and the … Continue reading What Native Ads Can Learn From Display & Banner Ads →

From leads to data: how changes in the media business affect B2B marketers

Lead Nurturing

Columnist Scott Vaughan takes a look at the transformation of media companies and what it means for B2B marketers and their data solutions. Scott Vaughan on June 24, 2016 For B2B demand marketers, media has until recently been synonymous with impressions, maybe clicks and hopefully, leads. Historically, marketing pros have turned to media companies … Continue reading From leads to data: how changes in the media business affect B2B marketers →

Get More from PPC Advertising With Lifetime Value & Narwhals

PPC Metrics

by Stephen Claridge June 23, 2016June 23, 2016 What is Lifetime Value? Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google AdWords, Bing Ads, Facebook Ads and other search marketing mediums. Accounting for LTV in … Continue reading Get More from PPC Advertising With Lifetime Value & Narwhals →

Less Sticking Points, More Sales: Actionable Steps to Remove Friction from Your Buyer Journey

eCommerce Strategies

by Jacob Firuta June 23, 2016 Follow @JFirutaJune 23, 2016 When everything goes your way in business – you’ve come up with a great product, you’ve sorted out production and delivery – it’s time to kick back and let the revenue flow in, right? You may be forgetting about one thing that will cost you … Continue reading Less Sticking Points, More Sales: Actionable Steps to Remove Friction from Your Buyer Journey →

Reconnect with Inactive Email Subscribers – Or Drop Them from Your List

Email Marketing

by Janna Hartley June 23, 2016June 23, 2016 Bigger isn’t always better, especially when describing your subscriber count. Of course, you want to be actively growing your email list; but you also want to be sure your list encompasses people who are interested in your email content and are engaged with you rather than “dead” … Continue reading Reconnect with Inactive Email Subscribers – Or Drop Them from Your List →