by Lara Berendt July 22, 2016July 22, 2016 Believe it or not, your mobile website is the only version of your site some of your customers and prospects will ever see. In the United States this year, nearly one in 10 internet users will only go online with a mobile device. Fifty-one percent of consumers’ … Continue reading Great Website Design From Desktop to Mobile: 8 Business Websites
by Blake Beus July 21, 2016 Follow @BlakeBeusJuly 21, 2016 Startup Stock Photo In today’s modern world, Learning and Development managers have a challenge to a) keep up with technological advances; b) present information that is fresh and relevant and c) engage a changing demographic of learners. As more millennials attain the jobs left by … Continue reading 4 Lessons That Learning & Development Managers Can Learn From BuzzFeed
by Jaime Nacach July 21, 2016 Follow @bloominariJuly 21, 2016 Hitting on the right marketing strategy can save you money and time. Instead of skedaddling down one route, only to reverse and backtrack, you’ll tread the likeliest direction and more confidently advertise your business. Let the experts show you how. 1.Create a scientific and systematic … Continue reading The Best 5 Marketing Strategies for Startups: Advice from Experts
by Salil Gupta July 20, 2016July 20, 2016 What if I told you that the call center could be one of the biggest revenue generators in your entire enterprise? Today, the call center is seen by many COOs as a cost of doing business – a necessary evil – rather than as a revenue-generating group. … Continue reading 3 Steps To Turn Customer Care From Cost Center To Profit Center
by Laurie Sullivan @lauriesullivan, July 19, 2016 For the first time, Google will give advertisers the ability to buy programmatic native advertisements in DoubleClick Bid Manager across smartphones, tablets, and desktop. The ads will match the look, feel and style of their surrounding content on a publisher’s Web site. The news, announced Tuesday at the … Continue reading Google Programmatic Native Platform Builds Mobile Ads From Headline, Images
by Laurie Sullivan @lauriesullivan, July 19, 2016 “I grew up with my mom muting the volume on the television,” Dan Davies, director of media sciences at the agency MullenLowe Mediahub, told attendees at MediaPost’s OMMA LA conference. “I consider that ad blocking.” Advertising agency executives finally realized that ad blocking is here to stay. Some are … Continue reading Ad Blocking Forces Creative Solutions From Advertisers
Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential. Wesley Young on July 19, 2016 As summer travel rolls into full swing, I’m reminded that much of local search is … Continue reading Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
by Erika Dickstein July 19, 2016 Follow @springinsightJuly 19, 2016 During the July 4th holiday, I decided to celebrate our nation’s independence by locking myself in a car with my family (no, the irony is not lost on me) and taking an epic road trip through parts of the Midwest (yes, we all survived with … Continue reading Business Lessons Learned from “The Birthplace of Rock N’ Roll”
by Bonnie Harris July 19, 2016 Follow @waxgirl333July 19, 2016 Samsung and Best Buy have teamed up to launch the Samsung Notebook 7 spin, a new laptop geared toward multimedia enthusiasts. The Notebook 7 spin became available from Best Buy’s websites and stores on June 26, illustrating a long-term marketing partnership that has helped Best … Continue reading 3 Lessons Biz Owners Can Learn from Major Brand Marketing Partnerships
NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data. Greg Sterling on July 18, 2016 at 12:00 pm Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there are numerous other non-advertising uses for the information — among them, predicting who’s going to benefit … Continue reading Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
