Tag Archives: From

Five insights your paid search team should be stealing from organic

Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance. Matt Lawson on June 22, 2016   Getting clicks is great, but it’s way more important to know what happens after you get those … Continue reading Five insights your paid search team should be stealing from organic

6 Lessons from Brands Utilizing Video in their Facebook Marketing Strategy

by Katie Cooper June 21, 2016 Follow @loopthecoopJune 21, 2016 There’s a new player lurking in your Facebook timeline and feeding you information: videos. Although a picture is worth 1,000 words, Dr. James McQuivey claims a one minute video is worth 1.8 million. The social media platform has implemented innovative video technologies resulting in more … Continue reading 6 Lessons from Brands Utilizing Video in their Facebook Marketing Strategy

6 great takeaways from the Brands Talk Social Media #SocialPro keynote

Social media strategists from HTC, Microsoft, Docusign and Pabst Brewing talk about when it’s right to trendjack, when to adopt the latest social platform and more. Matt McGee on June 21, 2016   When it comes to social media #fails, brands have to expect the worst. “Mistakes will happen even if you have protocols in … Continue reading 6 great takeaways from the Brands Talk Social Media #SocialPro keynote

Dads And Brands Connect, But Moms Get More Attention From Advertisers

by Laurie Sullivan @lauriesullivan, June 17, 2016, 3:09 PM While dads seem most receptive to brands across categories such as automotive and technology, fathers with young children also show a stronger-than-average connection with certain brands in areas such as baby care and food and drink, according to data released Thursday. Data on the digital life of … Continue reading Dads And Brands Connect, But Moms Get More Attention From Advertisers

How To Search On Android From The Mobile Home Screen

Evie brings instant search to Android Most smartphone users download zero apps per month, and only tend to use around a half-dozen of their installed apps on a regular basis. Meanwhile, there are millions of native applications available today that offer a better experience than using the mobile web. The problem is finding these apps and easily accessing them at … Continue reading How To Search On Android From The Mobile Home Screen