Sahail Ashraf — July 26, 2017 Follow @Talcontent — July 26, 2017 We are now all fully aware of what Influencer Marketing is and how it is effective for many brands across the planet. All kinds of brands, from large corporations to small businesses, are dipping their toes into the world of the influencer online. … Continue reading How Your Brand Can Benefit From The Continuing Boom In Social Media Micro-Influencers
Blake Beus — July 26, 2017 Follow @BlakeBeus — July 26, 2017 Free-Photos / Pixabay The goal of marketing is to engage an audience in order to sell the products, services, and identity that your business offers. In many ways, all effective onboarding programs share these same goals. Think about it—it’s important to keep new … Continue reading 3 Essential Strategies that Onboarding Can Borrow from Marketing
Stacey Williams — July 24, 2017 Follow @stwillia — July 24, 2017 CorrieMiracle / Pixabay Crowdfunding may seem like an easy way to raise money but successful crowdfunding takes time and work. Even before you start, there are things to consider, such as who’s in your network and how much money you need to raise. … Continue reading 6 Tips Gleaned from Successful Crowdfunding Campaigns
Kristen Buzzaird — July 21, 2017 — July 21, 2017 Digital marketing is a powerful tool in any company’s arsenal of sales techniques. Unfortunately, it is sometimes difficult to convince executives of the value of digital marketing. Whether you’re trying to convince your executive management to start using digital marketing or are showing executives what … Continue reading What Executives Want from Digital Marketing
Mark Miller — July 18, 2017 Follow @MMtwopointfive — July 18, 2017 Last week, Amazon held the latest edition of Prime Day, an annual event it puts on for its Prime subscribers. Like most things the eCommerce giant does, it’s something digital marketers and e-tail leaders should keep a close eye on. With the holiday … Continue reading 3 Valuable eCommerce Lessons to Take from Amazon’s 3rd Prime Day
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success. Sweta Patel on July 18, 2017 These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous … Continue reading Lead scoring: A bridge from marketing to actual sales
Roxanne Abercrombie — July 17, 2017 Follow @parkersoftware — July 17, 2017 OpenClipart-Vectors / Pixabay It may surprise you that one in five Twitter users are aged over 50, over 59 per cent of seniors have made an online purchase in the past three months, and a colossal 28 million seniors have a Facebook account. … Continue reading What Do Older Generations Want From Customer Service? [Infographic]
James Scherer — July 14, 2017 — July 14, 2017 Is your young business in need of some customers? Every business is. An email list gives you access to possible customers – qualified business leads prospectively interested in buying what you sell. This article will give you a step-by-step walkthrough for how to build your … Continue reading How to Build an Email List from Scratch (A 5 Step Walkthrough)
Deji Atoyebi — July 12, 2017 Follow @I_amAtoyebiDeji — July 12, 2017 Today technologies abound to enable businesses to achieve goals more efficiently and effectively. These come in handy in an age where consumers are barely constrained by a lack of alternatives regarding their choice of products. Currently, almost every facet of business operations is … Continue reading 4 Tech Trends and How Your Business Can Benefit From Each
Marriott, Wyndham Gain Direct Traffic, Bookings From Search by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2017 Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed direct bookings in May 2017, compared with … Continue reading Marriott, Wyndham Gain Direct Traffic, Bookings From Search
