by Derek CosgroveAugust 16, 2016 If you’ve spent any time studying conversion rate optimization (CRO) for your Shopify store, you’ve probably heard experts discussing complex tactics like A/B testing, user testing, and multivariate testing. All of these practices can be helpful and can lead to huge increases in conversions, the problem is most of the … Continue reading Supercharge Your Shopify Store Conversion Rate…For Free
by Larry Kim July 17, 2016July 17, 2016 Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right? However, there is still some marginal value in having a large number of page … Continue reading One Weird Trick to Get More Facebook Likes for Free
by Jake Kilroy July 16, 2016July 16, 2016 The best way to make a great infographic? Make sure it has great data. It’s the key to telling a good story and—when properly visualized—makes that story more memorable. But where do you get that data? You may have some in-house. You may have come across an … Continue reading 104 of the Best Free Data Sources For Your Next Infographic
Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local marketing strategy. Columnist Brian Patterson explains why. Brian Patterson on July 6, 2016 In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their … Continue reading Angie’s List is now free: What this change means for your business
by Christine Marino July 3, 2016 Follow @CmarMarinoJuly 3, 2016 Give up, get motivated and ensure that your processes are in top shape before welcoming your new employees, because 33% of new employees look for new employment within the first 6 months with a company. We’ve come up with 4 innovative ways you can onboard … Continue reading Welcoming Your New Employees: Free Swag, Cookies & More
by Jennifer Frances June 24, 2016 Follow @socialbeesmediaJune 24, 2016 In this article we are going to introduce you to some of the best Instagram analytics tools that you have to try in 2016. Why use Instagram analytics tools? With the Instagram algorithm update rolling out this month, it’s crucial to use analytics … Continue reading The Best Free Instagram Analytics Tools In 2016
by Alexa Matia June 9, 2016June 9, 2016 Keyword research is vital for the success of your website and increasing your online presence. If you’re a website owner, you probably rely on what’s tried and true: Google Keyword Planner. But guess what? So does everyone else. Finding the right keywords is essential, because it not … Continue reading 7 Totally Free Ways to Get Creative With Keyword Research
The Walker Sands Future of Retail report found nearly a third of all consumers now shop online at least once a week. Amy Gesenhues on June 9, 2016 Online retailers not offering free shipping may want to reconsider their delivery options. According to the Walker Sands Future of Retail 2016 study, nine out of … Continue reading Retail study: 9 out of 10 consumers say free shipping No. 1 incentive to shop online more
by Mary Lister June 7, 2016June 7, 2016 Starting to advertise online is intimidating. Especially when it feels like gambling—there is an auction? I have to bid on keywords? How do I set a budget? What is a campaign? What are extensions?! (You get the point.) I can empathize. I’m still figuring out what AdWords … Continue reading The 6 Best (Free!) AdWords Tutorials for Beginners Right Now
by Angela Hausman, PhD June 2, 2016 Follow @MarketingLetterJune 2, 2016 So, you’re marketing a startup. Think revenue, not Series A. That’s right. Because revenue is free money — you don’t have to pay it back, answer to investors, dilute ownership. Nothing. Nada. No strings attached. So, why are startups so focused on VC money, … Continue reading Marketing a Startup: Revenue is FREE Money
