Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2022 Kent Walker, Google president of global affairs and chief legal officer, Google and Alphabet, last week called on European lawmakers to agree soon on a new data framework to keep the … Continue reading Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU
Open AP is piloting holistic campaign measurement across multiple linear and streaming TV channels. Kim Davis on December 9, 2021 OpenAP, the advertising platform for both linear and digital TV, today announced the launch of XPm, a cross-platform management solution powered by OpenID. XPm will support cross-screen reporting on campaigns run across multiple publishers in … Continue reading OpenAP unveils cross-platform management framework
Steven Imke October 8, 2021 Assuming that you have created your company’s brand story using the story brand framework, it is time to use that framework to refine your homepage so you can grow your business. By definition, a homepage is the page typically encountered first on a website that usually contains links to the … Continue reading How to Use Your Story Brand Framework to Refine Your Homepage
Steven Imke September 24, 2021 Most brands waste a huge amount of money on marketing. The reason is simple. Most businesses hire graphic designers to build their websites and their collateral material. Graphic designers have degrees in design and have lots of coding knowledge. However, most have very limited skills when it comes to crafting … Continue reading How to Develop a Story Brand Framework For Your Small Business
Rachita Mehrishi March 19, 2021 The COVID-19 pandemic has forever changed how businesses deal with their employees. Indeed, many companies were questioning the sustainability of their HR strategies during 2020. During the health crisis, leading organizations found that enabling a technology-driven HR function has been the key to supporting their employees and progressing with business … Continue reading A 4-Part Framework to Modernize Rewards and Recognition Programs
Christa Tuttle November 20, 2020 Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. In these interactive group settings, the … Continue reading Framework for Conducting a Focus Group
Anthony Mersino September 22, 2020 I wrote before about bad Scrum and other abuse of the Scrum Framework. One of the common abuses that I see in organizations using Scrum is that they don’t properly use the 3 Scrum roles. To be effective, these three Scrum roles need to be implemented properly and protected. Like … Continue reading Using the Scrum Framework? Stay in your Lane
Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead. Stacey Ackerman on June 5, 2020 I often get asked which framework is better for agile marketing — Scrum or Kanban? The truth of the matter is every company … Continue reading How to choose the right agile marketing framework
Robert Gara — February 26, 2020 AMP is a powerful framework for mobile, desktop and tablet, and for stories, ads and email. It’s a framework – purpose-built for the entire web ecosystem. AMP officially launched in early 2016 as Accelerated Mobile Pages, a Google-led open source project. It was initially focused on the publishing industry, … Continue reading AMP: A Framework for the Web at Large
Daniel Ndukwu — December 27, 2019 Follow @daniel_ndukwu Landing pages are the bread and butter of online businesses. When used properly, you’re able to cater to different audience segments, focus on the right core message, and optimize for specific actions. The challenge is getting landing pages right. Almost no one gets it perfect on the … Continue reading A Simple Framework to Optimize Your Landing Pages
