Tag Archives: Framework

IAB releases CCPA Compliance Framework

The “Limited Service Provider Agreement” is intended to simplify compliance for publishers and technology companies. Greg Sterling on December 5, 2019 The IAB has released version 1.0 of the IAB CCPA Compliance Framework for publishers and technology companies involved in the programmatic ecosystem. This follows the recent publication of version 1.0 of the Framework’s technical … Continue reading IAB releases CCPA Compliance Framework →

The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy

Customer Engagement

Brian Johnson — November 4, 2019 We all know that personalization makes a difference. At Christmastime, what makes you feel better, a gift from a loved one that was picked out perfectly for you or a regifted gift card? Personalization makes a difference. So it comes as no surprise that personalization makes a difference when … Continue reading The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy →

Using the Scrum Framework In Your Email Marketing Teams

Project Management

Miles DePaul — August 28, 2019 — August 28, 2019 Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. … Continue reading Using the Scrum Framework In Your Email Marketing Teams →

Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]

Product Management

Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1] →

5 ways to grow ABM performance by moving beyond your basic persona framework

Account Management

It’s time to think seriously about proactively adding prospective personas and then updating these with real people you’re interacting with. John Steinert on July 24, 2019 In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. … Continue reading 5 ways to grow ABM performance by moving beyond your basic persona framework →

Think:Learn:Do—A Three-Phase Framework For Your Employee Training Videos

Employee Training

Jill Schiefelbein — July 23, 2019 — July 23, 2019 rawpixel / Pixabay With the rise in geographically distributed workforces and non-centralized offices, it’s easy to see why employee training videos are becoming more and more popular. These assets empower you to take advantage of major cost efficiencies—as you don’t need to invest the time … Continue reading Think:Learn:Do—A Three-Phase Framework For Your Employee Training Videos →

How to Choose a Project Management Framework in 4 Easy Steps

Project Management

Kevin Senior — July 8, 2019 Follow @Glasscubes — July 8, 2019 As a small business owner, your options and resources are often limited. You have to wear multiple hats, including one as a project manager, which means it’s your job to select a framework that works best for your team. But sometimes it seems … Continue reading How to Choose a Project Management Framework in 4 Easy Steps →

Refresh the Purpose of the Scrum Framework

Project Management

Barry Overeem — July 2, 2019 — July 2, 2019 The Scrum Framework, visualized by Thea Schukken How would the people you work with complete the following sentence: “The Scrum Framework exists in order to …”? Sometimes we get bogged down in the rules and mechanics of Scrum while forgetting what we’re trying to achieve … Continue reading Refresh the Purpose of the Scrum Framework →

SaaS Growth: The “Triple A” Sprint Framework that Gets Results

SaaS Marketing

Wesley Bush — July 1, 2019 — July 1, 2019 Many SaaS companies launch a product-led growth model—but never update it. When the executive team calls me and asks why they aren’t converting users into customers, I tell them to buy a plant. Seriously. If they don’t water the plant, it’s going to wither and … Continue reading SaaS Growth: The “Triple A” Sprint Framework that Gets Results →

Sensemaking: A Framework For Making Sense

Sales Guide

Dave Brock — June 4, 2019 Follow @davidabrock — June 4, 2019 Preface: This is the third article in my series on sensemaking, for links to all the others in this series, please go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. It turns out that sensemaking is not just a “cool … Continue reading Sensemaking: A Framework For Making Sense →