Tag Archives: Framework

How to choose the right agile marketing framework

Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead. Stacey Ackerman on June 5, 2020 I often get asked which framework is better for agile marketing — Scrum or Kanban? The truth of the matter is every company … Continue reading How to choose the right agile marketing framework →

AMP: A Framework for the Web at Large

Google AMP

Robert Gara — February 26, 2020 AMP is a powerful framework for mobile, desktop and tablet, and for stories, ads and email. It’s a framework – purpose-built for the entire web ecosystem. AMP officially launched in early 2016 as Accelerated Mobile Pages, a Google-led open source project. It was initially focused on the publishing industry, … Continue reading AMP: A Framework for the Web at Large →

A Simple Framework to Optimize Your Landing Pages

Website Landing Pages

Daniel Ndukwu — December 27, 2019 Follow @daniel_ndukwu Landing pages are the bread and butter of online businesses. When used properly, you’re able to cater to different audience segments, focus on the right core message, and optimize for specific actions. The challenge is getting landing pages right. Almost no one gets it perfect on the … Continue reading A Simple Framework to Optimize Your Landing Pages →

IAB releases CCPA Compliance Framework

Regulations

The “Limited Service Provider Agreement” is intended to simplify compliance for publishers and technology companies. Greg Sterling on December 5, 2019 The IAB has released version 1.0 of the IAB CCPA Compliance Framework for publishers and technology companies involved in the programmatic ecosystem. This follows the recent publication of version 1.0 of the Framework’s technical … Continue reading IAB releases CCPA Compliance Framework →

The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy

Customer Engagement

Brian Johnson — November 4, 2019 We all know that personalization makes a difference. At Christmastime, what makes you feel better, a gift from a loved one that was picked out perfectly for you or a regifted gift card? Personalization makes a difference. So it comes as no surprise that personalization makes a difference when … Continue reading The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy →

Using the Scrum Framework In Your Email Marketing Teams

Project Management

Miles DePaul — August 28, 2019 — August 28, 2019 Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. … Continue reading Using the Scrum Framework In Your Email Marketing Teams →

Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]

Product Management

Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1] →

5 ways to grow ABM performance by moving beyond your basic persona framework

Account Management

It’s time to think seriously about proactively adding prospective personas and then updating these with real people you’re interacting with. John Steinert on July 24, 2019 In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. … Continue reading 5 ways to grow ABM performance by moving beyond your basic persona framework →

Think:Learn:Do—A Three-Phase Framework For Your Employee Training Videos

Employee Training

Jill Schiefelbein — July 23, 2019 — July 23, 2019 rawpixel / Pixabay With the rise in geographically distributed workforces and non-centralized offices, it’s easy to see why employee training videos are becoming more and more popular. These assets empower you to take advantage of major cost efficiencies—as you don’t need to invest the time … Continue reading Think:Learn:Do—A Three-Phase Framework For Your Employee Training Videos →

How to Choose a Project Management Framework in 4 Easy Steps

Project Management

Kevin Senior — July 8, 2019 Follow @Glasscubes — July 8, 2019 As a small business owner, your options and resources are often limited. You have to wear multiple hats, including one as a project manager, which means it’s your job to select a framework that works best for your team. But sometimes it seems … Continue reading How to Choose a Project Management Framework in 4 Easy Steps →