Tag Archives: Framework

From Funnel to Signals: Break Siloes With the Five-Pillar Framework by Semrush Enterprise

Marketing Tools

Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move. Semrush Enterprise on September 12, 2025       Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels.  Digital transformation has “fractured consumer journeys into unpredictable, nonlinear … Continue reading From Funnel to Signals: Break Siloes With the Five-Pillar Framework by Semrush Enterprise →

A strategic framework for turning small-scale events into ABM wins

ABM Marketing

Drive deeper account engagement, accelerate pipeline and increase deal size through targeted, intimate ABM events. Steve Armenti on August 21, 2025      Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But more sophisticated ABM programs are discovering that privately hosted events beat scale for driving qualified pipeline. These intimate … Continue reading A strategic framework for turning small-scale events into ABM wins →

An outcome-driven framework for core martech selection

Marketing Technology

Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities. Gene De Libero on July 2, 2025       Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: … Continue reading An outcome-driven framework for core martech selection →

New IAB Framework aims to bring clarity to gaming ads

Labs Reviews

The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request. Constantine von Hoffman on June 26, 2025       The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns easier to understand, compare and optimize. With over 80% of U.S. internet users identifying … Continue reading New IAB Framework aims to bring clarity to gaming ads →

What’s Behind The Microsoft AI Optimization Framework

Microsoft Artificial Intelligence

What’s Behind The Microsoft AI Optimization Framework by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2024 Microsoft’s AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems. The company demonstrates how it can be used in building an AI agent for games, but it also could improve ad delivery and … Continue reading What’s Behind The Microsoft AI Optimization Framework →

How to assess your organization’s AI readiness with the 5P framework

AI Readiness

Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance. Katie Robbert on March 8, 2024 As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re … Continue reading How to assess your organization’s AI readiness with the 5P framework →

Google Search: A Gross Margin Framework For Generative AI Modeling

Google Search

Google Search: A Gross Margin Framework For Generative AI Modeling by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2023 Google, Microsoft and others focused on search are preparing the ad industry to make one of the biggest transitions with the introduction of generative artificial intelligence (GAI). On Thursday, Google announced the ability to create images with … Continue reading Google Search: A Gross Margin Framework For Generative AI Modeling →

How to craft a winning event strategy: A 7-step framework

Event Management

Here’s how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event’s success. Allison Saget on May 18, 2023  While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge.  Events have become more accessible in today’s digital world, … Continue reading How to craft a winning event strategy: A 7-step framework →

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