Christa Tuttle November 20, 2020 Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. In these interactive group settings, the … Continue reading Framework for Conducting a Focus Group
Anthony Mersino September 22, 2020 I wrote before about bad Scrum and other abuse of the Scrum Framework. One of the common abuses that I see in organizations using Scrum is that they don’t properly use the 3 Scrum roles. To be effective, these three Scrum roles need to be implemented properly and protected. Like … Continue reading Using the Scrum Framework? Stay in your Lane
Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead. Stacey Ackerman on June 5, 2020 I often get asked which framework is better for agile marketing — Scrum or Kanban? The truth of the matter is every company … Continue reading How to choose the right agile marketing framework
Robert Gara — February 26, 2020 AMP is a powerful framework for mobile, desktop and tablet, and for stories, ads and email. It’s a framework – purpose-built for the entire web ecosystem. AMP officially launched in early 2016 as Accelerated Mobile Pages, a Google-led open source project. It was initially focused on the publishing industry, … Continue reading AMP: A Framework for the Web at Large
Daniel Ndukwu — December 27, 2019 Follow @daniel_ndukwu Landing pages are the bread and butter of online businesses. When used properly, you’re able to cater to different audience segments, focus on the right core message, and optimize for specific actions. The challenge is getting landing pages right. Almost no one gets it perfect on the … Continue reading A Simple Framework to Optimize Your Landing Pages
The “Limited Service Provider Agreement” is intended to simplify compliance for publishers and technology companies. Greg Sterling on December 5, 2019 The IAB has released version 1.0 of the IAB CCPA Compliance Framework for publishers and technology companies involved in the programmatic ecosystem. This follows the recent publication of version 1.0 of the Framework’s technical … Continue reading IAB releases CCPA Compliance Framework
Brian Johnson — November 4, 2019 We all know that personalization makes a difference. At Christmastime, what makes you feel better, a gift from a loved one that was picked out perfectly for you or a regifted gift card? Personalization makes a difference. So it comes as no surprise that personalization makes a difference when … Continue reading The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy
Miles DePaul — August 28, 2019 — August 28, 2019 Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. … Continue reading Using the Scrum Framework In Your Email Marketing Teams
Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]
It’s time to think seriously about proactively adding prospective personas and then updating these with real people you’re interacting with. John Steinert on July 24, 2019 In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. … Continue reading 5 ways to grow ABM performance by moving beyond your basic persona framework
