by Justin Wilson Follow @Jus_WilsonOctober 22, 2016 If you are doing your marketing well, you will be very familiar with getting into the data provided by your web analytics package. One of the key metrics of whether your website is working is bounce rate. Bounce rate is defined as the percentage of single-page visits, i.e. … Continue reading Four Ways to Lower Your Bounce Rate
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. Pratik Dholakiya on September 30, 2016 SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When … Continue reading The four pillars of the future of SEO
by Ronn Torossian Follow @RTorossian5wprAugust 29, 2016 When it comes to social media, there’s more to branding than just posting status updates and responding to mentions and comments. Brands should also engage in social media monitoring and social media listening. In fact, doing one provides data for the other. They may sound the same, but … Continue reading Four Benefits of Social Media Listening
by Jeff Weisbein July 20, 2016 Follow @jeffweisbeinJuly 20, 2016 Since the web’s inception, we have had a crazed obsession with “hits.” In the ‘90s the question was, “how many hits did your website get?” As the web has evolved and analytics has improved, we’ve gone from asking about hits to asking about page views. … Continue reading Death to the Page View, Here Are the Four Metrics of the Future
by Tom Pick June 30, 2016June 30, 2016 Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. … Continue reading The Four Best Online Education Tools For Business Pros
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Barry Levine on June 30, 2016 Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four levels of traffic speed were employed for the first … Continue reading Messages on digital billboards are now being triggered by four speeds of passing traffic
by Susanna Perkins June 25, 2016June 25, 2016 Congratulations! You just checked Google Analytics and you broke the 1,000 monthly visitors barrier. Hooray! . . . Now what? What are you going to do with those 2,000 eyeballs (give or take a few) that saw your site? I hate to tell you this, but the … Continue reading Four Questions To Ask Yourself To Turn Your Traffic Into Income
by Lance Weatherby June 17, 2016 Follow @lanceJune 17, 2016 Despite the growing popularity of e-commerce, the phone call remains crucial to businesses in any industry. It’s the moment when a lead turns into (or can potentially turn into) a paying customer. It’s the time for your sales service departments to shine. And it’s something … Continue reading A Data-Driven Buyer’s Four Step Guide to Call Analytics
by Rick Whittington May 31, 2016 Follow @rickwhittingtonMay 31, 2016 Have you ever found yourself wondering how you can get more people to contact your company from your company website? If you’re like me, you might find yourself too wrapped up in other things to regularly make improvements to your website. Luckily, those changes don’t … Continue reading The Four Steps of the Conversion Rate Optimization Process
by Laurie Sullivan @lauriesullivan, (April 07, 2016) Some 86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey. This requires a shift to focus on experience. The CMO will earn a new title, CEO — not chief executive officer, but customer experience … Continue reading CMOs Will Become Customer Experience Officers Within Four Years
