How marketers can improve their decision-making processes using automation. Corey Patterson on January 18, 2022 at 2:54 pm Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. “One of their … Continue reading Why data-driven decision-making is the foundation of successful CX
Jock Breitwieser April 28, 2021 How do you view social selling? Do you see it as a short-term benefit to your sales numbers or a long-term strategy meant to position you for ongoing success in your endeavors? The truth is that far too many salespeople view social selling as a purely transactional strategy. You do … Continue reading How a Social Selling Strategy Helps You Lay the Foundation for Your Sales Future
Jon-Mikel Bailey — February 16, 2020 Since I joined the Wellspring team, I have given this some thought and gained a fresh perspective. Wellspring’s core values are simple yet very powerful: Integrity – Always be honest and do the right thing, even if it’s hard. Transparency – Hide nothing from the client; make them a … Continue reading Build Your Digital Marketing Plan on a Solid Foundation of Core Values
David Stucker — September 30, 2019 As a newbie to this business a couple of years back, I distinctly remember feeling a little awkward when I didn’t have a clear answer to the most obvious question: What is digital marketing? The scope of information in the various answers I found made my head swim, but … Continue reading Digital Marketing is the Foundation of Your Brand
Stephanie Ockerman — December 13, 2018 Follow @thetravelchica — December 13, 2018 Servant-leaders must create a strong foundation that helps people feel empowered to take action, enables them to move forward in a common direction despite uncertainty, and to feel inspired and resourceful during challenging times. The 4 V’s can help you establish this strong … Continue reading Servant Leadership 101: The 4 V’s to Create a Strong Foundation
Roy Morejon — April 25, 2018 Follow @RoyMorejon— April 25, 2018 Setting up an e-commerce business has never been easier. What most entrepreneurs fail to realize, though, is that this ease makes finding success that much more difficult. With low barriers to entry, competition is incredibly fierce, which means rising to the top will require … Continue reading How to Build a Strong Foundation for Your E-Commerce Brand
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. Kevin Lee on March 2, 2018 A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine … Continue reading Unit economics: The foundation of a good SEM campaign
Angela Stringfellow — January 18, 2018 Follow @CODAConcepts — January 18, 2018 Building a successful mobile service business isn’t only about mobility and growth – it’s about scaling your organization. The difference between growth and scale is this: scaling a business means adding revenue quickly while adding resources incrementally. Growth is adding both revenue and … Continue reading Is Your Service-Based Business Scalable? How to Lay a Foundation That Fosters Growth
Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential. Brian Weiss on December 4, 2017 At Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to inform its estimation of the relevance, importance and … Continue reading Four brand-building activities that lay the foundation for SEO
Dale Keipert — July 24, 2017 Follow @360Interactive — July 24, 2017 Photo-Mix / Pixabay AI Are you kidding me? I just received a newsletter that I’ve been subscribed to for a couple of years. The topics that they cover are all about digital marketing, which as you can imagine, I’m always really interested in. … Continue reading Steps To A Solid Digital Marketing Foundation
