Dale Keipert — July 24, 2017 Follow @360Interactive — July 24, 2017 Photo-Mix / Pixabay AI Are you kidding me? I just received a newsletter that I’ve been subscribed to for a couple of years. The topics that they cover are all about digital marketing, which as you can imagine, I’m always really interested in. … Continue reading Steps To A Solid Digital Marketing Foundation
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget. Jim Yu on February 13, 2017 Over the past four years, the role of chief marketing officers has … Continue reading Performance and integration: The foundation of marketing technology stack success
Don Dalrymple — November 16, 2016 Follow @dondalrymple— November 16, 2016 Money is flowing every day. Deals are made. People pull out their credit cards continuously to buy what they want. We don’t have to create demand as much as we need to sell things that people want to buy and make it easy for … Continue reading Building a Money Making Foundation
by Melissa Megginson March 30, 2016 Follow @tailwindappMarch 30, 2016 We’ll admit it: Search Engine Optimization (SEO) isn’t the friendliest phrase in the marketing world. Somehow it doesn’t quite roll off the tongue as well as other terms, say for example “Pinterest”, or “avatar”, or even “Blab”. Those are just flat out fun to say. … Continue reading The Ins and Outs of Pinterest SEO: How To Build a Strong Foundation
Erica LindbergOctober 29, 2015 Every B2B marketer needs content to do their jobs. From product marketing to digital marketing—and everything in between—B2B marketers across the board rely on marketing content to fuel pipeline, drive sales, and increase customer retention. But, there’s a catch. Content can’t live in a black box. In the age of the … Continue reading Why Process Is the Foundation for Your Digital Marketing Plan
Timothy FreriksAugust 23, 2015 A lot of articles talk about ‘creating’ urgency in order to sell your product. However, I don’t think you can base your product’s salability on hoping marketing and sales manipulations will create a motivated customer. If your target customer does not already have some urgency in finding a solution to the … Continue reading URGENCY – Foundation of a Saleable Product
The Trustworthy Accountability Group is piloting the program to block fraudulent ad traffic from data center bots at their source. Ginny Marvin on July 28, 2015 To fight malicious activity in the programmatic advertising ecosystem, the Trustworthy Accountability Group (TAG) is aiming to create a master blacklist of IP addresses associated with driving fraudulent bot-generated ad requests from … Continue reading Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots
Tracey WallaceJuly 24, 2015 As we enter the final half of 2015, many decision makers within commerce organizations are looking for scalable and cost-effective solutions to streamline business processes and increase annual revenue. And, according to a survey of 500 small business owners conducted by Palo Alto Software, SMBs in particular are looking toward modern … Continue reading SMBs Lay Foundation for Successful Scaling: 81% Plan to Invest in Ecommerce Technology
