By Jeff Beer November 11, 2022 The Mercedes Formula One team, home to seven-time world champ Lewis Hamilton, announced it has suspended its partnership agreement with the troubled cryptocurrency exchange FTX. Earlier this year, in an interview for a story on FTX’s rise in sports sponsorship, Mercedes Formula One commercial director Richard Sanders … Continue reading Mercedes Formula One was skeptical of crypto sponsorships. Now it’s racing to drop FTX
Formula E’s 100th E-Prix: Eight years of all-electric racingLooking back with co-founder Alberto Longo and former champ Lucas di Grassi. B. Steele When the checkered flag drops Sunday in Seoul, Formula E will have run its 100th race. It’s a far cry from the series’ humble beginnings: a shared idea from Formula E chairman … Continue reading Mercedes-EQ’s Stoffel Vandoorne wins Formula E world championship
Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car. Chris Wood on April 4, 2022 Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, Sponsor X, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit … Continue reading Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
Daniel Burrus February 12, 2021 Learning to become anticipatory versus being agile and reactionary will prove to be far more effective in helping you think exponentially, skip your biggest problems with ease, and ultimately envision and bring to life amazing new ideas with the confidence that certainty provides. Evolve with Anticipation At first glance, it’s … Continue reading Risks Can and Should Be Calculated. Here’s the Formula.
Wendy Marx October 27, 2020 You step into a conversation at a networking event and someone asks that ominous question, “So what do you do?” Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all … Continue reading The Perfect Elevator Pitch Formula You Need to Know
Abhishek Talreja — June 10, 2019 Follow @Abhishekt5 — June 10, 2019 Infographics are great for creating helpful, audience-centric content. These visual content pieces make branded content alluring and easy for online searchers who’re looking for quick answers to their queries. Infographics are among the top five content formats used by B2B marketers. – (Source) … Continue reading The 5 Step Formula to Create Killer Infographics for Content Marketing
Productivity by SMART Formula SMART formula is a term used by planning managers and management teams to push their teams’ productivity and engagement; the word smart is not the traditional English word used to describe clever people, it is a word of five acronyms where each letter describe a term, there are multiple versions interpreting … Continue reading Productivity by SMART Formula
Ashley Poynter — February 12, 2019 Follow @acegrl — February 12, 2019 If you missed Part I, it laid the groundwork for successful content growth hacks for fintech startups. As a refresher, growth hacking is centered on the fastest ways to increase revenue. With content, we’re looking at the fastest ways to see new revenue … Continue reading Fintech Startup Formula Part II: Content for Conversions
Mike McMillan — August 29, 2018 — August 29, 2018 Instagram is today one of the fastest growing social networks in the world. Between 2014 and 2017, the number of daily active users has grown from 200 million to 500 million. The time spent on Instagram too has been growing at a rate of nearly … Continue reading The Five Step Formula To Instagram Engagement
Susan Gilbert — April 13, 2018 Follow @SusanGilbert — April 13, 2018 How To Use Social Media for Word Of Mouth Marketing Who do you turn to when you want to know whether to purchase a product or service? Word of mouth marketing extends far beyond face-to-face and phone conversations to texting, messaging, social media … Continue reading Social Media Formula For Word Of Mouth Marketing
