Tag Archives: Formula

A 3-step copywriting formula that makes buyers take action

Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof. Moni Oloyede on August 14, 2025       Marketing departments are missing goals left and right. Your marketing isn’t converting because the way you’re talking about your offer sucks. Maybe you’ve tweaked form fields, … Continue reading A 3-step copywriting formula that makes buyers take action →

PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1

June 19, 2025 PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1 BY John Kell PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport. The snack and beverage giant recently signed … Continue reading PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1 →

Dartmouth mathematicians have discovered a formula to help you beat the office bully

  By Sam Becker June 30, 2023 Don’t bend, don’t break: That may be the winning strategy to defeat office bullies, according to new research. Researchers from Dartmouth College have found that there may be some surprising ways to fight back against workplace bullies, uncovering an “Achilles’ heel” that can help equalize the playing—or working—field. … Continue reading Dartmouth mathematicians have discovered a formula to help you beat the office bully →

This simple formula can help you introduce yourself like a pro—and not be forgotten

  By Matt Abrahams March 19, 2023   The last time you were asked to introduce yourself, how did you feel? For introverts and extroverts alike, having all eyes focused on you at the team meeting, or introducing yourself to strangers at an in-person conference, can be anxiety-producing, leading to deer-in-the-headlights moments where you do … Continue reading This simple formula can help you introduce yourself like a pro—and not be forgotten →