Tag Archives: follow

MarTech’s GA4 experts to follow

If you’re working with Google Analytics 4, you know it is both frustrating and useful. Here’s our list of experts to follow for help with GA4. Constantine von Hoffman on August 29, 2023 Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most … Continue reading MarTech’s GA4 experts to follow →

MarTech’s CDP experts to follow

Marketing Challenges

Customer data platforms are critical components of many martech stacks. The space is also constantly changing. Here are the CDP experts to follow. Kim Davis on August 15, 2023 The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a … Continue reading MarTech’s CDP experts to follow →

MarTech’s ABM experts to follow

ABM Strategy

Want to target and engage high-value accounts with personalized experiences? You need ABM and you need to follow these ABM experts. Constantine von Hoffman on August 9, 2023 Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you … Continue reading MarTech’s ABM experts to follow →

How to outsource link building: Benefits and tips to follow by Admix Global

SEO Link Building

Boost your SEO strategy with this guide to outsourcing link building for better website visibility. Admix Global on April 26, 2023 Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you … Continue reading How to outsource link building: Benefits and tips to follow by Admix Global →

MarTech’s content marketing experts to follow

Marketing Technology

Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow.. Constantine von Hoffman on April 3, 2023 The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough … Continue reading MarTech’s content marketing experts to follow →

MarTech’s event marketing experts to follow

Marketing Education

Here are the top event marketing experts to follow to stay on top of all the best practices and latest developments in the field. Constantine von Hoffman on March 15, 2023 Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as … Continue reading MarTech’s event marketing experts to follow →

MarTech’s marketing AI experts to follow

Marketing AI

Who you need to follow to keep up with the AI revolution sweeping through marketing technology. Chris Wood on February 14, 2023 Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. It is certain that AI’s impact on marketing effectiveness and work will … Continue reading MarTech’s marketing AI experts to follow →

MarTech’s marketing operations experts to follow

Marketing Operations

These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need. Constantine von Hoffman on January 26, 2023 at 2:23 pm | Reading time: 3 minutes Marketing operations is what makes the magic happen. These are the folks … Continue reading MarTech’s marketing operations experts to follow →

Goldman Sachs just killed its neobank. When will Silicon Valley follow suit?

Silicon Valley

By Ainsley Harris December 17, 2022 It hasn’t been a great year for neobanks. Chime has delayed its IPO and struggled to diversify its revenue after overtures to acquire early-wage-access startup DailyPay for $2 billion fell flat. MoneyLion has been the target of regulatory complaints from agencies including the Consumer Financial Protection Bureau (CFPB) … Continue reading Goldman Sachs just killed its neobank. When will Silicon Valley follow suit? →

Follow these 4 steps to create psychological safety in your teams

Team Leadership

By Amy Edmondson and Kim Scott November 22, 2022 Psychological safety is necessary in any workplace. Without an environment where candor is welcome, it’s difficult for a team to perform at their best. Psychological safety isn’t about being comfortable all the time. It’s about embracing the discomfort. When leaders are confident enough to solicit … Continue reading Follow these 4 steps to create psychological safety in your teams →