If you’re working with Google Analytics 4, you know it is both frustrating and useful. Here’s our list of experts to follow for help with GA4.
Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. Here’s an alphabetical list of the experts you must follow if you want to get the most out of it and stay sane.
Simo Ahava
Simo is the creator and writer of the incredibly popular (1.3 million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer.
- LinkedIn: Simo Ahava (24.8K followers)
- X/Twitter: @simoahava (24.7K followers)
- Blog: SimoAhava.com
Brie E Anderson
Brie is the founder and owner of Beast Analytics, an analytics solution provider. Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) before starting her own business.
- LinkedIn: Brie E Anderson (2.6K followers)
- X/Twitter: @Brie_e_anderson (5K followers)
- YouTube: @BrieEAnderson (1.5K subscribers)
Charles Farina
Charles is head of innovation for the ad services company AdSwerve and is always up on the latest GA4 developments. He’s also a leading contributor around GA4 properties on Measure Slack and Twitter, but “mostly you will find him at an ice rink somewhere playing hockey.”
- LinkedIn: CharlesFarina (14K followers)
- X/Twitter: @CharlesFarina (9.6K followers)
- Blog: CharlesFarina.com
Julius Fedorovicius
Julius launched his popular blog, Analytics Mania, in 2016, based on his years of experience with GA. Its popularity is due to his knowledge and the easy-to-follow articles and tutorials. He writes it for people “who are interested in digital analytics but do not know how to code.” He also runs the equally popular YouTube channel of the same name.
- LinkedIn: Julius Fedorovicius (18K followers)
- X/Twitter: @fedorovicius (7K followers)
- YouTube: @AnalyticsMania (99K subscribers)
- Blog: AnalyticsMania.com
Benjamin Mangold
Ben is co-founder of the Australian web analytics agency Loves Data, which is also the name of his influential blog. He’s the author of “Learning Google AdWords and Google Analytics,” and was invited by Google to become a Google Certified Trainer for Google Analytics and Google AdWords (now Google Ads), making him the first such outside of the USA.
- LinkedIn: Benjamin Mangold (7.7K followers)
- YouTube: @LovesData (89K subscribers)
- X/Twitter @BenjaminMangold and @LovesData (7.7K followers)
- Blog: LovesData.com
Janet Driscoll Miller
Janet is president and CEO of Marketing Mojo, the digital marketing agency she founded in 2005. She is a renowned, award-winning speaker and writer on digital marketing. She is author of the e-book “Getting Started with Google Analytics: How to Set Up Google Analytics Correctly from the Beginning.”
- LinkedIn: JanetDriscollMiller (2.5K followers)
- X/Twitter: @janetdmiller (5K followers)
- Website: Marketing-Mojo.com
Jeff Sauer
Jeff is the founder of Data Driven U and the author of the renowned blog Jeffalytics. He is an adjunct instructor at the University of St. Thomas and has developed a marketing curriculum used in several universities. He has also created multiple marketing certificate programs. Jeff is also a popular conference speaker and consultant.
- LinkedIn: Jeff Sauer (11K followers)
- YouTube: @DataDrivenU (10K followers)
- X/Twitter: @jeffsauer and @jeffalytics (10K followers)
- Blog: Jeffalytics
Krista Seiden
Krista is a digital analytics consultant with an incredible background in the field. Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team. Krista is also an in-demand speaker.
- LinkedIn: KristaSeiden (12.8K followers)
- X/Twitter: @kristaseiden (21K followers)
- Blog: kristaseiden.com
Himanshu Sharma
Himanshu is founder of Optimize Smart, a UK agency offering GA4 and GTM consulting and web analytics training. Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. Himanshu is also the author of the book “Master the Essentials of Email Marketing Analytics.”
- LinkedIn: Himanshu Sharma (36K followers)
- X/Twitter: @analyticsnerd (5.5K followers)
- YouTube: @OptimizeSmart160 (1K subscribers)
- Blog: optimizesmart.com
The post MarTech’s GA4 experts to follow appeared first on MarTech.
About the author
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
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