Stefan Wolpers February 9, 2021 TL; DR: Product Owner Anti-Patterns from Job Ads Garbage in, garbage out: No matter whether your team chose Scrum for the right purpose—solving complex, adaptive problems. No matter whether your Scrum Team’s product quality is top-notch or whether your teammates embrace self-management to the fullest. If your Product Backlog is … Continue reading Fixing Your Scrum: A Forensic Product Backlog Analysis (Part 1)
It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified effort. Scott Vaughan on March 4, 2020 It’s a rare thing to achieve AND maintain B2B sales and marketing “alignment”, despite the tremendous effort and investment. It’s getting harder as executive and customer expectations increase and … Continue reading Fixing the B2B sales-marketing divide to hit pipeline and revenue targets
Rick Goodman — January 14, 2020 5 Strategies for Fixing a Toxic Work Culture There are many things that can contribute to a toxic work culture such as high stress, constant turnover, low morale and no teamwork. In this podcast I’m going to share five strategies for fixing a toxic work culture that you … Continue reading 5 Strategies for Fixing a Toxic Work Culture
Karl Sakas — June 5, 2018 Follow @KarlSakas — June 5, 2018 Tired of tiny clients who demand too much? Your agency might have a Client Dilution problem. Here’s how to fix it! During an agency consulting project several years ago, I discovered the agency had been working for $ 5 an hour. How did … Continue reading Fixing Your Client Dilution Problem
Joao Romao — January 26, 2018 Follow @joaoromaolx — January 26, 2018 Facebook, Mark Zuckerberg, Goals. We’ve been writing about Facebook’s constant changes to its newsfeed. We’ve been advising how to survive the reach crush, the dangers (and unsustainability) of the clickbait culture, why understanding how Facebook works is tough and even some tests with … Continue reading Fixing Facebook: A “Better” Newsfeed and a Chance for Journalism
Serenity Gibbons — November 11, 2017 — November 11, 2017 stevepb / Pixabay Most businesses don’t have steady revenue all year round. There are months where sales are high and months where you’ll barely scrape by. There are also sudden expenses and late payments from customers that may threaten to do you in. But for … Continue reading 7 Tips for Fixing Your Short-Term Cash Flow Problems
Angela Hausman, PhD — August 23, 2017 Follow @MarketingLetter — August 23, 2017 Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become loyal advocates for the brand. Period. That’s it. Whether the consumer visits your brick and mortar store or the one you host online, your job is to … Continue reading Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics
Edin Šabanović — June 2, 2017 — June 2, 2017 The conversion funnel is the most important part of every e-Commerce website. It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website. But sadly, as we know, not all visitors who put a product into their carts end up buying. … Continue reading Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics
Fixing Digital Publishing’s Dirty Little Secret by Pierre-Marc Diennet , Op-Ed Contributor, May 12, 2017 Digital publishing has a dirty little secret – one that all publishers know, accept and refuse to discuss openly. But the days of being able to sweep this ugly truth under the rug, out of view from clients, are fast … Continue reading Fixing Digital Publishing’s Dirty Little Secret
Dave Brock — April 25, 2017 Follow @davidabrock— April 25, 2017 I always worry when a conversation with a sales executive starts with, “We need to fix our compensation problem.” The ensuing discussion usually focuses on, “We aren’t meeting our numbers, we need to fix the compensation/commission system in order to make our numbers.” At … Continue reading “Fixing The Compensation Problem…..”
