Tag Archives: Fixing

Fixing Facebook: A “Better” Newsfeed and a Chance for Journalism

Joao Romao — January 26, 2018 Follow @joaoromaolx — January 26, 2018 Facebook, Mark Zuckerberg, Goals. We’ve been writing about Facebook’s constant changes to its newsfeed. We’ve been advising how to survive the reach crush, the dangers (and unsustainability) of the clickbait culture, why understanding how Facebook works is tough and even some tests with … Continue reading Fixing Facebook: A “Better” Newsfeed and a Chance for Journalism

Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

Angela Hausman, PhD — August 23, 2017 Follow @MarketingLetter — August 23, 2017 Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become loyal advocates for the brand. Period. That’s it. Whether the consumer visits your brick and mortar store or the one you host online, your job is to … Continue reading Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

Edin Šabanović — June 2, 2017 — June 2, 2017 The conversion funnel is the most important part of every e-Commerce website. It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website. But sadly, as we know, not all visitors who put a product into their carts end up buying. … Continue reading Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

10 Tips for Fixing Your Sales Conversion Problem (Permanently)

10 Tips for Fixing Your Sales Conversion Problem (Permanently) by Scott Gillum, Op-Ed Contributor, January 26, 2017 The organization has a short-term “sales culture.” Almost everything marketing does is oriented toward creating a lead. You know there are larger system/infrastructure issues impacting performance, but you can’t expect anyone to invest/focus on them. You’re on a … Continue reading 10 Tips for Fixing Your Sales Conversion Problem (Permanently)

Fixing Advertising Means Fixing the Metrics We Measure

by Ben Plomion July 11, 2016 Follow @benplomionJuly 11, 2016 The problem with media today is awful, intrusive, repetitive, irrelevant advertising, right? It’s hard to argue with that assertion, given that we’ve all been bombarded with such advertising—and more and more consumers are using ad-blocking software to attempt to escape it. But “badvertising” is only … Continue reading Fixing Advertising Means Fixing the Metrics We Measure