Tag Archives: Fixing

Fixing Your Scrum: A Forensic Product Backlog Analysis (Part 1)

Stefan Wolpers February 9, 2021 TL; DR: Product Owner Anti-Patterns from Job Ads Garbage in, garbage out: No matter whether your team chose Scrum for the right purpose—solving complex, adaptive problems. No matter whether your Scrum Team’s product quality is top-notch or whether your teammates embrace self-management to the fullest. If your Product Backlog is … Continue reading Fixing Your Scrum: A Forensic Product Backlog Analysis (Part 1)

Fixing the B2B sales-marketing divide to hit pipeline and revenue targets

It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified effort. Scott Vaughan on March 4, 2020 It’s a rare thing to achieve AND maintain B2B sales and marketing “alignment”, despite the tremendous effort and investment. It’s getting harder as executive and customer expectations increase and … Continue reading Fixing the B2B sales-marketing divide to hit pipeline and revenue targets

Fixing Facebook: A “Better” Newsfeed and a Chance for Journalism

Joao Romao — January 26, 2018 Follow @joaoromaolx — January 26, 2018 Facebook, Mark Zuckerberg, Goals. We’ve been writing about Facebook’s constant changes to its newsfeed. We’ve been advising how to survive the reach crush, the dangers (and unsustainability) of the clickbait culture, why understanding how Facebook works is tough and even some tests with … Continue reading Fixing Facebook: A “Better” Newsfeed and a Chance for Journalism

Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

Angela Hausman, PhD — August 23, 2017 Follow @MarketingLetter — August 23, 2017 Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become loyal advocates for the brand. Period. That’s it. Whether the consumer visits your brick and mortar store or the one you host online, your job is to … Continue reading Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

Edin Šabanović — June 2, 2017 — June 2, 2017 The conversion funnel is the most important part of every e-Commerce website. It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website. But sadly, as we know, not all visitors who put a product into their carts end up buying. … Continue reading Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics