by Cosette Oropeza March 24, 2016March 24, 2016 Before deciding on investing in a new web site. Don’t forget to do your research. Your goal is to know how to build an attractive, informative, fresh, and easy-to-remember site. Keep in mind that your site is one of the most important marketing tools you have. It’s … Continue reading Five Web Usability Tips for a Fresh and Sticky Web Site
by Chris Rees January 9, 2016 Follow @sigmapro_ukJanuary 9, 2016 In the previous article (5 Key Elements of Managing Change in Improvement Projects) we advised improvement project leaders to have a structured approach to five key elements when managing change in projects: Focus on the “A” side of the Q x A = E equation Establish … Continue reading A Five Step Approach to Managing Stakeholders
by Mike Bird December 28, 2015December 28, 2015 Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate Looking for … Continue reading Five Facebook Advertising Features You Haven’t Tried Yet
Josh Marti With 2015 coming to a close, retailers are looking ahead for the next wave of technology that will impact in-store innovation. While we’re still waiting for some popular 2015 predictions to take off, including the merging of online recommendation engines with in-store visits, other trends such as e-commerce sites opening more brick and … Continue reading Five Trends Ready to Disrupt In-Store Retail in 2016
New report complements earlier study in October, both based on a survey of more than 12,000 consumers in six countries. Barry Levine on December 15, 2015 From Adobe’s new report, “The State of Content: Rules of Engagement” If you’re wondering how to keep online consumers engaged with content, wonder no more. Adobe has laid … Continue reading Adobe Reveals The Five “Rules of Engagement” For Online Content
by Martina Mercer November 26, 2015 Follow @martinamercerNovember 26, 2015 Is ReMarketing the Secret Weapon of the Online Retailer? Summary: Remarketing is an ideal way to entice consumers back to a brand to ensure a sale. I explore the best bits to help you make an informed decision about if it’s right for your marketing … Continue reading Learn Remarketing in Five Minutes
by Miguel Conner November 14, 2015 Follow @qsampleNovember 14, 2015 Author Thomas Pynchon wrote: “If they can get you asking the wrong questions, they don’t have to worry about answers.” This quote is socially charged. Nevertheless, in this or any event, market research comes to the rescue. Asking the right question is central to the … Continue reading The Five Greatest Survey Questions Ever
by Ellery Long November 12, 2015November 12, 2015 Black Friday and Cyber Monday are on the horizon and soon those holiday shipping deadlines will be upon us. While you might have your holiday promotion engine revving at maximum RPM, don’t overlook a critical part of your marketing mix…social media. One of the most powerful aspects … Continue reading It’s Not Too Late! Five Ways To Make This A Social Holiday Season
Graham JonesOctober 26, 2015 Most days you’ll get someone asking you “did you get my email”, to which you scratch your head and try to remember, only to assume they sent it to the wrong person or never sent it in the first place. You probably reply with something like “no, sorry, it must have … Continue reading One in Every Five Emails Goes Missing
Todd GrennanOctober 25, 2015 A campaign that doesn’t resonate with your customers is more than just a lost opportunity – it’s a problem. Too many irrelevant messages can lead to messaging opt-outs, uninstalls and just general bad feelings among your customers. Thankfully, there’s a simple way to improve the effectiveness of your messaging campaigns: multivariate … Continue reading Send More Effective Messages: Five Rules for Smart Multivariate Testing
