Todd GrennanOctober 25, 2015 A campaign that doesn’t resonate with your customers is more than just a lost opportunity – it’s a problem. Too many irrelevant messages can lead to messaging opt-outs, uninstalls and just general bad feelings among your customers. Thankfully, there’s a simple way to improve the effectiveness of your messaging campaigns: multivariate … Continue reading Send More Effective Messages: Five Rules for Smart Multivariate Testing
Laura DonovanOctober 23, 2015 “Facebook is an incredibly efficient way to reach customers. You can drive sales by reaching people interested in your business right where they’re looking—on their phones, tablets and computers.” (Facebook for Business) A strong daily marketing campaign combined with a defined daily advertising campaign can help your business generate revenue with … Continue reading Five Steps to Drive Sales on Facebook
Graham JonesOctober 23, 2015 Older people – many of whom run businesses – tend to have lower digital skills than youngsters Almost a quarter of small businesses in the UK lack the essential digital skills deemed necessary to survive in the online world we now inhabit. That’s the revelation from new research conducted for Go-On, … Continue reading How Good Are You at These Five Valuable Digital Skills?
Kelly J. WaffleOctober 5, 2015 Taking ABM from Theory to Practice Takes Time I have been reading a lot of articles recently about the popularity and proven results of Account-Based Marketing (ABM). In fact, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study, more than 90% consider it a “must-have” tactic. However, few of … Continue reading Account-Based Marketing: Five Reasons to Start Now for 2016
Laura DonovanSeptember 22, 2015 If you have a business website, you probably want it to show up high on Google’s Search results. Even more important, you probably want it to attract customers. Before tearing your hair out trying to optimize your old website, no matter how much you paid for it, it might be time … Continue reading Do You Need a New Website? Five Questions to Ask
VerticalResponseSeptember 6, 2015 Chances are, you probably put a lot of time and effort into launching your website. At some point, after you’ve been up and running for a while, you’ll contemplate whether you’re in need of a redesign. To help make this decision, we’ve put together five questions to ask yourself. Your answers will … Continue reading Five Things to Consider Before Undergoing a Website Redesign
Brittany HurlburtAugust 27, 2015 Your brand is represented and recognized through your online assets and your online marketing strategies. Whether it’s your website, social media profiles, or emails, it’s important to deliver a great digital experience to your customers and visitors. A/B testing can make a huge difference on how well your online assets perform. … Continue reading Five A/B Testing Tools That Will Make Your Life Easier
Rachel SilverAugust 2, 2015 How many times have you gotten a drab email from someone “just checking in”? This bland attempt at a hook to get your response will frequently go to your trash in less time than it takes to write the email. Even though they made the attempt to follow-up with you and … Continue reading 5 Five Minute Tips On How To Write Follow-Up Emails Effectively
Scott BarnettJuly 30, 2015 We are now seeing dozens of businesses sign up on Bizyhood each day to “claim” their business listing on our site. We are thrilled to see that number growing, but this has also alerted us to many local SEO mistakes that people make. These misconceptions make efforts to improve Local SEO … Continue reading Five Local SEO Mistakes And How To Avoid Them
Virginia FrancoJuly 29, 2015 As a resume writer, the majority of resumes that come my way are out of date from a formatting perspective and are tough to read online. Given that today’s hiring manager usually have no more than six to 10 seconds to spare per resume (15 to 20 seconds if they know … Continue reading Five Quick Fixes For Resume Don’ts
