by Brad Smith Follow @bsmarketerSeptember 21, 2016 Most people that come to your website aren’t there to buy. Chances are, they’re not ready. Most likely, they don’t even realize they need what you have to offer. Instead of going straight for the sale, your primary goal should be to start generating new leads, then you … Continue reading How to Create Your First Lead Magnet Campaign (Part 1)
by Laurie Sullivan, Staff Writer @lauriesullivan, September 2, 2016 A phone with interchangeable parts intended to reduce electronic waste and allow consumers to keep the core of the device longer than a year or two seemed like a good idea at the time of conception. That’s how many describe Google’s defunct modular mobile phone design … Continue reading Google Thinks Mobile First Unless It’s A Modular Phone
by Aaron Baar, Staff Writer, August 30, 2016 Think about how — and especially where — you’re using smartphones and tablets. When you’re moving from one place to another, certainly. In “snackable” moments — such as a coffee shop or grocery-store line — when you have a minute of idle time. And, sadly, despite the … Continue reading Mobile Isn’t Just First, It’s Primary
by Jeffrey GilsonAugust 18, 2016 It’s Wednesday, and you’re a comic book store. All of the new releases just came in and you want to let your customers know what’s new and exciting. But just writing up a blog post or a Facebook post feels dull. What can you do instead? You’re a museum, and … Continue reading 3 Ideas for Your First Facebook Live Video
by Alexis GetscherAugust 29, 2016 We realize that customers are our best salespeople. After all, they know better than anyone the value Bizible provides and how helpful our customer success team is when there are bumps on the road to making every marketing dollar profitable. We’ve dedicated an entire page to highlight our customer’s stories … Continue reading What We Learned By Filming Our First B2B Case Study Video
By Jordan Kasteler August 15th, 2016 On the Internet, speed matters. A lot. While our tolerance levels for stoplights and microwave ovens are somewhere along the lines of two minutes, our tolerance for a loading webpage is less than three seconds. This is where the issue of “time to first byte” (TTFB) comes into play. … Continue reading What Is Time To First Byte, And How To Improve It
The Nashville-based company is releasing a rebuilt standalone version of the most popular tool in its suite, a Site Auditor for search optimization. Barry Levine on August 18, 2016 (August 19, 2016), Seattle-based Moz announced it was laying off more than a quarter of its staff and refocusing the company on “what we love … Continue reading Like Moz, Raven Tools refocuses on its first love: search
by Richard Shapiro Follow @RichardRShapiroAugust 19, 2016 Recently I joined a prestigious marketing group and recognized quickly that individuals attending the various gatherings did not know how to network. Abruptly a business card is placed in another’s hand while that person is staring at the nametag to determine if the person represents a known company … Continue reading Networking at an Event is Only the First Step to Generating Business
by Sean Pomeroy Follow @Sean_PomeroyAugust 12, 2016 Employers who want to improve their talent acquisition should take note of these statistics from two recent Aberdeen Group reports: 47% of respondents in the “An Employee-Centric Digital Workplace” report said they have trouble sourcing enough qualified candidates. According to the “Best Practice: Use Modern Recruiting to Stay … Continue reading The First Key Step to Successful Talent Acquisition
by Hana LaRockAugust 16, 2016 A successful email marketing strategy can’t be achieved unless people sign up for those emails you send out. While we know that subscribing to emails has a lot of benefits, the customer or potential lead might not quite understand what they could be missing out on. When leads subscribe to … Continue reading 5 Tricks to Get Opt-Ins On the First Try
