These three email types may look similar, but they serve different purposes, follow different rules, and drive revenue in different ways. By Anna Levitin Published on July 13, 2026 Transactional, triggered, and promotional emails may all land in the same inbox, but they don’t do the same job. They follow different rules, support … Continue reading Transactional, triggered, and promotional emails: What’s the difference?
It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email by Ray Schultz , Columnist, January 27, 2023 An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by … Continue reading It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
Rachel Senat August 26, 2020 It’s not what you say, it’s how you say it. I think we’ve all heard this saying before at least once in our lives. And the truth is when it comes to business, both are equally important. As a consultant, you already know that how well you communicate with your … Continue reading Email Marketing for Consultants
