Tag Archives: first

Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency

The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem. Amy Gesenhues on July 16, 2019 Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology can … Continue reading Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency

An M&A Integration Checklist for Professional Services Firms that Puts Your People First

Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First

First Steps to Conversion Optimization for SAAS Companies

Jacob Brain — June 27, 2019 — June 27, 2019 Conversion Rate Optimization (CRO) is important for almost any company – accountants, restaurants, lawyers, etc. It’s even more important, though, for SAAS companies. This is due to the nature of relying on recurring revenue being generated by new customers. While upselling and cross-selling can be … Continue reading First Steps to Conversion Optimization for SAAS Companies

How a Small Business Can Hire a Top-Notch HR Manager on Their First Try

Andrej Kovacevic — June 27, 2019 Follow @andrejtl — June 27, 2019 Photo: Drobot Dean / Adobe Stock For most small businesses, the job of seeing to tasks like hiring, payroll management, and benefits oversight is generally split among a few employees. That’s because having a small staff can make it hard to justify hiring … Continue reading How a Small Business Can Hire a Top-Notch HR Manager on Their First Try

Before You Can Effectively Lead — You Need to Manage Your Own Schedule First!

David Dame — June 7, 2019 Follow @ddame — June 7, 2019 I keep hearing leaders say they’re struggling to manage their organizations through change. They’ve had trouble getting their organization to adopt agile. They’re finding it challenging to find the right talent. They’re struggling to establish the right level of transparency. These are symptoms … Continue reading Before You Can Effectively Lead — You Need to Manage Your Own Schedule First!