Tag Archives: Fans

Affinity Answers helps brands talk to fans

Branding Trends

Today it rebrands its AudiencePlanner tool as FanFinder360°. Kim Davis on September 17, 2020 Affinity Answers, the marketing data science vendor, today announced the re-branding of its AudiencePlanner tool as FanFinder360° to reflect an increased commitment to serving the media and entertainment industry. Founded in 2004 as a boot-strap start-up, the company today delivers anonymized … Continue reading Affinity Answers helps brands talk to fans →

Creating Mega Fans: Social Influence Declines As Fans Age

Social Influence

Creating Mega Fans: Social Influence Declines As Fans Age by Laurie Sullivan  @lauriesullivan, October 10, 2019 The road to obsession — or at least becoming a fan — with regard to a product or superhero typically involves discovery, emotional investment, and evangelism. These three stages account for the majority of the spend that fans devote … Continue reading Creating Mega Fans: Social Influence Declines As Fans Age →

TrueView audience engagement: Paid strategies to find fans and reduce waste

Marketing Platforms

Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube. Justin Rudolph on June 18, 2019 All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube … Continue reading TrueView audience engagement: Paid strategies to find fans and reduce waste →

How to Turn Facebook Fans into Customers (3 Little-Known Strategies)

Facebook Business

James Scherer — November 17, 2017 — November 17, 2017 Do you have a Facebook Page with thousands of fans, but aren’t seeing the bottom-line results you want to be? Or are you struggling to generate Fans, and haven’t even thought about monetizing them quite yet? Either way, turning your Facebook Fans into sales is … Continue reading How to Turn Facebook Fans into Customers (3 Little-Known Strategies) →

7 Questions That Will Get You the Right Facebook Fans

Facebook Engagement

Bob Hutchins — March 2, 2017 Follow @Bobhutchins— March 2, 2017 Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook is the common denominator whether you sell accounting services or couture clothing. While most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important … Continue reading 7 Questions That Will Get You the Right Facebook Fans →

4 Proven Methods to Turn Your Social Media Followers into Raving Fans

Social Media Utilization

By Khalid Saleh  November 30th, 2016 Your social media followers like your posts, comment on your content, and even click on your links from time to time. What they don’t do, however, is tell their friends about your brand. You have a problem faced by so many businesses across the world: you have followers, not … Continue reading 4 Proven Methods to Turn Your Social Media Followers into Raving Fans →

Your most effective marketing assets may be hiding in your fans’ social activity

Social Media Impact

Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools. Jordan Kasteler on October 11, 2016  It’s a fact. Your marketing department is not as good at selling as the amateurs outside the business are: your customers. There’s proof. When your … Continue reading Your most effective marketing assets may be hiding in your fans’ social activity →

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