Tony Robbins is an American motivational speaker, business growth advisor and self-help author. He has positively affected millions of people around the world through his in-depth performance coaching. His past clients include former President Bill Clinton and tennis superstar Serena Williams.
He created the “7 Forces of Business Mastery” concept which is designed to help businesses avoid failure by constantly evolving, improving and adding value. Robbins aims to change your psychology about your business in order to increase your profits and grow exponentially.
Here are seven insights that can catapult your business to the next level:
Create an effective business map
A key planning concept for growing your business is to create a ‘road map’ of where you are now, and where you want to be. In order to get where you want to be, you need to fully understand your business at its current state. This allows you to identify the areas that need to change. Don’t lie to yourself about where you are now to make it sound better than it is; this will hold you back and change your trajectory, meaning that you never reach the ‘end point’ on your map.
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Practice optimization and maximization
In order for your business to explode its profits, Robbins recommends that you consistently follow practices of optimisation and maximisation. This involves making small, incremental changes to your business that will start to make you more efficient and profitable.
These changes don’t require you to spend money (or at least, not much) – and the returns will be immediate. Robbins explains the concept by asking following question: “How do we make micro-changes in enough key areas to get a compounding result?” (Source)
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Focus on outcomes not activities
The Rapid Planning Method is really a Result Planning System. Robbins admits that it will take you longer to plan your days in the beginning, but once you get used to this way of planning, you can save around 2/3 of the time you currently spend on planning your days. It teaches you to think about your business in terms of outcomes rather than activities.
For example, rather than writing a to-do list of ‘write a blog post, promote it on social media, make five cold calls, tweet every day, etc.’, you would instead write ‘make three sales this week’. You are focussing on the OUTCOME not the ACTIVITY in order to reach your goals. As Robbins says: “The target is not the activity; the activity can change – it’s what is the result I’m after?” (Source)
The purpose of outcome planning is to stop you mistaking activity for achievement. Tweeting three times a day is not an achievement if it doesn’t lead to new customers, or more sales.
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Turn Obstacles into Opportunities
The question you want to ask when you come across a limit to your business growth is: Is that really true? For example, if you have a problem with cash flow, ask yourself: Is it REALLY true that I can’t grow due to cash flow problems?
Obstacles can make you stressed out, frustrated and overwhelmed. This kills the energy you feel towards your business, making you at risk of losing your driving force and desire to grow.
Focus on the obstacle to determine whether it’s actually an emotional obstacle rather than a physical one. Think about the things you would do if you knew you could not fail. Chances are, you know exactly what you need to do to grow; you just need to think around the obstacle. For an example of what this might look like, watch the following video:
Help those around you
If you want to become a wealthy entrepreneur with a sustainable business then you need to add value to other people. Robbins states that “you can get rich by screwing someone, but if you’re going to stay rich, you have to be constantly helping people” (Source).
By getting involved with other people, adding your skillset to theirs and helping them to improve their businesses, you inspire them to add their own value to your business. Growing business relationships can lead to profitable opportunities in the future. Building trust with other business leaders can also make them more likely to recommend you to others, which may in turn lead to more clients or sales.
Measure and track every little detail
“The secret is, little things aren’t little — they’re everything. Those little details — every lead you generate, every margin you increase, every promotion you run, every transaction you make, every sales person you hire — if you don’t measure it, you’re not managing it. So you’re not managing the driving force of what comes into your business to get those profit levels you deserve.” – Tony Robbins (Source)
If you are working hard but not seeing the results you’re expecting, take a step back and start tracking every details of your business to identify areas of success, and those that might need some extra work. You might find the when you have all your data in front of you that you are actually doing much better than you originally thought.
And if not… well… now you know seven different methods to try out to help you improve that! What are you waiting for? Go on; dive in – who knows where it might lead you!
SOURCES:
- https://en.wikipedia.org/wiki/Tony_Robbins
- http://uk.businessinsider.com/tony-robbins-morning-routine-2015-10?r=US&IR=T
- https://www.tonyrobbins.com/events/business-mastery/
- http://www.entrepreneur.com/article/230502
- http://www.inc.com/will-yakowicz/you-can-still-win-the-game-3-lessons-tony-robbins.html
- https://www.salesforce.com/blog/2013/05/6-sales-secrets-from-the-legend-tony-robbins.html
- https://www.youtube.com/watch?v=xNFzTvrrmJQ
- https://www.youtube.com/watch?v=n_yV3KBzxx4
- https://www.youtube.com/watch?v=aKlh8mObbrI
- https://www.youtube.com/watch?v=ipOY3flfsfE
- https://www.youtube.com/watch?v=2ZnlZpoIzSo
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