It’s time to move beyond “people-based marketing” as a catchphrase and jump on board. Columnist Mike Sands discusses how it will help brands connect with people and create more relevant messages. Mike Sands on March 9, 2016 “It was the best of times, it was the worst of times.” While this quote was made … Continue reading 5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans
by Dhariana Lozano January 21, 2016 Follow @DhariLoJanuary 21, 2016 People talking about your brand on social media aren’t always the best at letting you know they’re talking about you. Having to take an extra step to tag your brand may prove less important than just getting the photo out there. The bottom line is … Continue reading 9 Simple Ways to Use Social Media Search to Find Customers & Fans Online
by Vasudha Veeranna December 14, 2015 Follow @http://drumup.io/December 14, 2015 Over the last couple of years the consumption of visual content, and hence its significance has been growing drastically. Between 2013 and 2014, the amount of videos in users’ newsfeeds has increased 3.6 times. But if producing videos isn’t ‘right-up-your-alley’ you’ll be glad to know … Continue reading Do Your Fans Like What They See? A Guide to Using Images on Facebook
Jim BelosicOctober 31, 2015 Unless you’re a large brand that everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for followers to interact with their favorite brands. After all, who doesn’t love winning a contest? I … Continue reading 9 Ways to Leverage the Data You Collect from Your Fans
Ty RothsteinOctober 9, 2015 Finding the most effective strategy to increase sales is difficult for every business. As you read this, there are hundreds of thousands of sales teams and entrepreneurs around the world trying to find a better way to increase sales for their business. Fortunately, site overlays, or what is more commonly referred … Continue reading The 5 Point Guide to More Leads, Social Fans, and Sales With Coupon Pop
WishpondSeptember 3, 2015 Let’s talk about how to get fans and followers on your blog. Your blog has more traffic than all of your social profiles combined. Not to mention your visitors have made an informed decision to read your blog – as opposed to aimlessly clicking on a social profile of yours while they’re … Continue reading How to Use Pop-ups on Your Blog to Get More Fans & Followers
Stephanie WhartonJuly 5, 2015 Working with a limited marketing budget has never been an easy feat for any brand. But, thanks to social media, this obstacle has become much more manageable in recent years. Organic beverage brand Suja Juice, which got its start in 2012, is active proof of that. Instagram, in particular, has emerged … Continue reading How To Identify And Retain Loyal Instagram Fans
Brooke BallardApril 22, 2015 What if you were given $ 20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? This conversation has come up in every corner of my life lately, most recently in a NYC networking group … Continue reading Wasting Your Ad Money? All Facebook Fans Are Unequal
Jorgen SundbergApril 1, 2015 How do you build an audience on social media? I recently had a chat with Jeff Rohrs, VP, Marketing Insights at Salesforce and author of Audience: Marketing in the Age of Subscribers, Fans & Followers. Have a listen to the audio podcast above or keep reading for an abridged transcript of … Continue reading How To Grow Your Subscribers, Fans, And Followers
VerticalResponseMarch 24, 2015 Your Facebook audience has a craving. They’re craving video. According to recent statistics, the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. The king of social media sites is also allowing most page administrators to make videos more prominent by selecting … Continue reading 5 Unconventional Ways to Create Videos That Engage Facebook Fans
