Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools. Jordan Kasteler on October 11, 2016 It’s a fact. Your marketing department is not as good at selling as the amateurs outside the business are: your customers. There’s proof. When your … Continue reading Your most effective marketing assets may be hiding in your fans’ social activity
IHOP CMO Kirk Thompson shares how his brand has gained a competitive advantage through its strategic Facebook marketing efforts. Amy Gesenhues on August 11, 2016 Of all the CMOs I have interviewed, IHOP’s Kirk Thompson may be the happiest. “I have truly the best job in the world because I get every day to wake … Continue reading A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans
by Ruth Stevens June 27, 2016 Follow @RuthPStevensJune 27, 2016 Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. The San Antonio based data company Stirista … Continue reading Make the Most of Your Social Media Fans
Still in its early stages, Facebook Live is already proving to be a worthwhile platform for Dunkin’ Donuts, Tastemade and The Young Turks news network. Amy Gesenhues on June 13, 2016 From exploding watermelons to moms in Chewbacca masks, Facebook Live is quickly proving its power to win a sizable number of viewers, comments and … Continue reading How 3 brands are using Facebook Live to connect, engage & inspire their fans
It’s time to move beyond “people-based marketing” as a catchphrase and jump on board. Columnist Mike Sands discusses how it will help brands connect with people and create more relevant messages. Mike Sands on March 9, 2016 “It was the best of times, it was the worst of times.” While this quote was made … Continue reading 5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans
by Dhariana Lozano January 21, 2016 Follow @DhariLoJanuary 21, 2016 People talking about your brand on social media aren’t always the best at letting you know they’re talking about you. Having to take an extra step to tag your brand may prove less important than just getting the photo out there. The bottom line is … Continue reading 9 Simple Ways to Use Social Media Search to Find Customers & Fans Online
by Vasudha Veeranna December 14, 2015 Follow @http://drumup.io/December 14, 2015 Over the last couple of years the consumption of visual content, and hence its significance has been growing drastically. Between 2013 and 2014, the amount of videos in users’ newsfeeds has increased 3.6 times. But if producing videos isn’t ‘right-up-your-alley’ you’ll be glad to know … Continue reading Do Your Fans Like What They See? A Guide to Using Images on Facebook
Jim BelosicOctober 31, 2015 Unless you’re a large brand that everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for followers to interact with their favorite brands. After all, who doesn’t love winning a contest? I … Continue reading 9 Ways to Leverage the Data You Collect from Your Fans
Ty RothsteinOctober 9, 2015 Finding the most effective strategy to increase sales is difficult for every business. As you read this, there are hundreds of thousands of sales teams and entrepreneurs around the world trying to find a better way to increase sales for their business. Fortunately, site overlays, or what is more commonly referred … Continue reading The 5 Point Guide to More Leads, Social Fans, and Sales With Coupon Pop
WishpondSeptember 3, 2015 Let’s talk about how to get fans and followers on your blog. Your blog has more traffic than all of your social profiles combined. Not to mention your visitors have made an informed decision to read your blog – as opposed to aimlessly clicking on a social profile of yours while they’re … Continue reading How to Use Pop-ups on Your Blog to Get More Fans & Followers
