Yael Tolub — January 23, 2017 Follow @ClickTale— January 23, 2017 CXWith the average person spending about two hours a day on social media, it’s not surprising that 31% of consumers now claim that they use it to search for items to purchase. The percentage of people shopping directly within social media may seem small … Continue reading How to Avoid Cross-Platform CX Fails in The Social Media Era
Michael Hinshaw — December 16, 2016 Follow @MichaelHinshaw— December 16, 2016 With Thanksgiving turkey a distant memory – replaced by omnipresent holiday Muzak, elves and the tinsel-laden decorations in nearly every retail storefront – the holiday season is officially in full swing. Competition has always been fierce for the holiday consumer dollar, but the success … Continue reading Where a Digital-First Customer Experience Fails: When it’s Not Designed…
Liz Kislik — November 15, 2016 — November 15, 2016 I recently surprised a C-level operations exec with recommendations about a business problem that were quite different from the advice he had received from others. Here’s the situation: Through the grapevine, a bunch of junior R&D folks expressed concern about a team of colleagues who … Continue reading Why Feedback Fails, and What to Do Instead
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it. Trond Lyngbø on September 23, 2016 Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses … Continue reading 6 reasons why SEO fails, and how you can succeed at it
by Kristen Vanstrom Follow @kristenvanstromSeptember 9, 2016 You’ve been promoted to manager. You’re ready to lay down the law, and man the troops. Before charging ahead with mediocre leadership tactics, familiarize yourself with the following fails. Avoid them at all costs, as these errors will destroy your office credibility. You fail to lead by example. … Continue reading Leadership Fails That Make You the Water Cooler Laughing Stock
by Ben Camerota June 24, 2016 Follow @mvpvisualsJune 24, 2016 Are you considering forming a small business or growing an existing venture into something bigger? If so, pay attention to the following key reasons why so many small businesses fail Small businesses are the heart of the domestic economy but with nearly 80% failing in … Continue reading 9 Reasons Why the New Business on Main Street Fails
by Carrie Dagenhard May 29, 2016May 29, 2016 Your website’s home page is a lot like an online dating profile. You painstakingly pore over the copy and design, making sure each element shows your company in the best possible light. You strive to capture all of your most attractive qualities. It’s a balancing act: You … Continue reading 5 Home Page Copy Fails that Drive Prospects Away
by Cortney Phillips Meriwether March 6, 2016March 6, 2016 Don’t let the memes, cat videos and 140 character limits confuse you. Social media is a powerful tool for businesses. Big brands have been quick to capitalize on the social media craze. Unfortunately, professional service providers have been slow to catch up. And several have stumbled … Continue reading 5 Social Media Fails Professional Services Firms Should Avoid
by Mark Nicholson March 5, 2016March 5, 2016 Marketers continue to miss out on an enormous opportunity for growth. Many buy into content strategy and inbound marketing, but they’re often overlooking how significant SEO is to their overall success. All too often left to a developer or marketing function that claims to ‘get it’; it’s … Continue reading Where Digital Marketing Fails – Missed Opportunity For Growth
by Giovana Zanellato January 13, 2016January 13, 2016 Hashtag fails have seemed ever-present in recent years, from dissatisfied tweeters co-opting McDonald’s branded message to epidemics of bad spelling on Instagram to very awkward abbreviations. In the former case, we can specify these trip-ups as hashtag hijacking, which happens when a hashtag pertaining to a grassroots … Continue reading 5 Cringe-Worthy Brand Hashtag Fails, and How to Avoid Them
