Tag Archives: fails

12 Facebook Ad Fails: Fix These for Better Consumer Targeting

Richard Smith — February 17, 2017 Follow @MeRichardsmith— February 17, 2017 Facebook advertisements need to be properly orchestrated, in order to lure customers into making purchases. Be it driving conversions via the social platform or clicking through the landing pages, amplifying sales is of paramount importance and companies must immediately fix the inadequacies associated with … Continue reading 12 Facebook Ad Fails: Fix These for Better Consumer Targeting

Where a Digital-First Customer Experience Fails: When it’s Not Designed…

Michael Hinshaw — December 16, 2016 Follow @MichaelHinshaw— December 16, 2016 With Thanksgiving turkey a distant memory – replaced by omnipresent holiday Muzak, elves and the tinsel-laden decorations in nearly every retail storefront – the holiday season is officially in full swing. Competition has always been fierce for the holiday consumer dollar, but the success … Continue reading Where a Digital-First Customer Experience Fails: When it’s Not Designed…