by Giovana Zanellato January 13, 2016January 13, 2016 Hashtag fails have seemed ever-present in recent years, from dissatisfied tweeters co-opting McDonald’s branded message to epidemics of bad spelling on Instagram to very awkward abbreviations. In the former case, we can specify these trip-ups as hashtag hijacking, which happens when a hashtag pertaining to a grassroots … Continue reading 5 Cringe-Worthy Brand Hashtag Fails, and How to Avoid Them
by Paul Trujillo November 21, 2015 Follow @TruPaultxNovember 21, 2015 Although 47% of small and medium-sized businesses (SMBs) are gaining more confidence in the state of the economy, two daunting challenges business owners still face are revenue growth and profitability. Sure, increased sales and improved customer relations are a big part of that equation. The … Continue reading The Top 5 Ways Manual Inventory Tracking Fails
Joao RomaoOctober 1, 2015 Social media marketing is the perfect tool to get some free promotion, and taking advantage of trending topics with clever, funny and memorable posts can be extremely effective. However, some companies get it very wrong when they’re trying to get it right, posting badly thought out, insensitive and sometimes downright offensive … Continue reading 7 Of The Worst Social Media Marketing Fails
Steve GillmanJune 20, 2015 Six years ago, I stumbled upon RantBlogger.com, a website that paid for visitors’ opinions. I submitted a two-paragraph rant on a political topic and received $ 8 via PayPal within an hour. Great idea for a website? Maybe not — the website was gone within a few months. Apparently more people … Continue reading Who Thought That Was A Good Idea? 10 Spectacular Business Fails
Felicia AlexanderJune 8, 2015 2014… Ah, the year I decided to start my own blog. I knew plenty of people who ran successful blogs, so I thought, “If they can do it, so can I, right?” Well, yes – sorta. In the beginning, I had lots to say (which hasn’t changed). I was also excited … Continue reading How to Save Your Blog From Publishing Fails
Jacob ShriarMay 20, 2015 Neuroscience is one of my favorite topics, and recently it’s one of the things I spend most of my free time learning about. More and more, leaders will need to understand the neuroscience and psychology of motivation if they want to have high performing teams. Employee engagement, while mostly common sense, … Continue reading The Neuroscience Of Why Organizational Change Fails
Paul MaccabeeApril 29, 2015 Let’s share a warning for candidate Hillary Clinton, along with Ted Cruz, Marco Rubio and the airplane hanger full of other GOP presidential hopefuls who are suiting up for the battle to win the right to redecorate the Oval Office, ride in Air Force One and know that when the White … Continue reading Presidential Candidate Fails: Domain Name Lessons for Brand Marketers
Laura NollMarch 11, 2015 Hi %%USER NAME%%! Time and time again, personalization has proven its value. However, all too often, inboxes are filled with wild attempts at connecting that aren’t actually all that effective. And in the situation in which your personalization efforts fail completely — it can actually work against you. Today, I opened … Continue reading How Email Personalization Fails Can Seriously Work Against You
By Jacques Coetzee: staff reporter December 30, 2014 There’s a learning curve that comes with new technologies. This is especially commercial ones like Facebook or Twitter, which give voice to those who otherwise would have themselves thrown out of the local pub their for irrational ranting, just being ignorant, or freakishly ill-informed. As such, these … Continue reading 10 huge 2014 social media fails that we can all learn from
By Sifiso Mazibuko November 18, 2014 Last week was pretty tough for actor Bill Cosby and television show host / cardiothoracic surgeon Dr Mehmet Oz. In what can only have been a fit of self-delusion, the celebrities went down a rather ill-advised path towards Twitter hashtag infamy as they tried to promote … Continue reading What lessons can brands learn from Dr Oz, Bill Cosby’s recent social fails?
