by Rick Lepsinger March 25, 2016 Follow @onpoint_llcMarch 25, 2016 It’s not surprising that many organizations are continually updating and revising their performance management systems in an effort to achieve better results and improve fairness and accuracy. However, many of you who work in the public or private sector are most likely painfully aware that … Continue reading Improving Performance Management: 8 Factors to Consider
by Tim Asimos January 20, 2016 Follow @timasimosJanuary 20, 2016 While investing in a strategic website redesign can greatly improve your online presence and position your firm for more success in business development, several avoidable factors can quickly derail a web development project. In addition to the need to avoid some critical mistakes in the … Continue reading 7 Factors That Can Derail Your Website Redesign Project
By Aleh Barysevich January 11th, 2016 Blindly picking the most popular keyphrases might help your site get some attention and boost your ‘locker-room metrics‘, but it won’t bring in viable prospects who are ready to hand over their credit card information. In other words, traffic alone has no worth; it must be relevant (or valuable) traffic. … Continue reading 15 Factors to Consider When Prioritizing Which Keywords to Target
by Zachary Johnson December 16, 2015 Follow @zack__johnsonDecember 16, 2015 It’s almost impossible to be in business today without being a digital company to some degree. And for a variety of reasons, there aren’t enough good tech employees to fill all of those digital roles. Because of this shortage in capable tech talent, companies that retain … Continue reading 6 Factors to Retain and Motivate Your High Performers
by Lucas Miller November 29, 2015 Follow @EchelonCopyNovember 29, 2015 Regardless of whether you’re new to SEO or have been following the modern marketing technique since it first came about with the launch of various search engines in the early 90s, one constant remains firm: SEO is an adaptive industry. Yup, things are always changing, … Continue reading 4 Factors That Heavily Affect a Link’s Value
by Taylor Stockwell November 16, 2015 Follow @stockwetNovember 16, 2015 Google only loves you when everyone else loves you first.– Wendy Piersall Any marketer worth anything at all these days knows all about content marketing. Of course, we’ve been saying “content is king” for years, but with mixed results. As a defined marketing discipline, though, … Continue reading SEO Ranking Factors Matter For Content Marketers
Anil ValviNovember 3, 2015 The online image of a company is becoming more and more important with the increasing popularity of the internet and the social media. The whole world is transforming into a big online community where every piece of information is available at the click of a button. So in such a scenario … Continue reading Some Important Factors to Keep In Mind While Hiring a Digital Marketing Agency
Nadya KhojaOctober 20, 2015 Think of some of the best digital marketers on the web. Who are the ones that come to mind? You probably think of people like Neil Patel, Jeff Bullas, Jay Baer and Noah Kagan. What all of these marketers have in common is that they are pros at creating consistent and … Continue reading 7 Factors That Neil Patel Uses In Every Blog Post
Shane BarkerSeptember 24, 2015 Google has almost taken a 180-degree deviation from its old perspective of search engine optimization (SEO). What yielded results (September 25, 2015), is yielding penalties today. For webmasters, this can be a tizzy time not knowing what exactly works and what attracts penalties. SEO in the Days of Yore A few … Continue reading On-Page SEO Factors That Matter [Infographic]
Hellen OtiAugust 14, 2015 Any seasoned SEO may attest to the fact that job of an SEO is part skill, and part playing guesswork with search engine algorithms. While the highly guarded secret formula to how items are ranked in search results are protected by search engine companies such as Google, constant research and staying … Continue reading 2015 Search Engine Ranking Factors and Future Trends That You Need To Know
