Tag Archives: Explained

Link Tracking Explained

Desiree Johnson July 12, 2021 Imagine you’ve just built a landing page, created an email marketing campaign, or sent a newsletter to your subscribers. These marketing initiatives need easily accessible links directing your audience to a product or service. To make your future communications and interactions successful, you need to know what links are being … Continue reading Link Tracking Explained →

The 4 Most Common Go-to-Market Strategies Explained

Marketing Trends

Delanie Nelson June 23, 2021 When it comes to your marketing strategy, it will require the right blend of approaches. It’s like making a hit record: There are tons of instruments, professionals in the recording studio, and producers on the sidelines, but which combination will make the desired and distinct sound that will attract your … Continue reading The 4 Most Common Go-to-Market Strategies Explained →

Growth Hacking; North Star Metric, OKRs and ICE Explained

Growth Strategy

Graham Smith January 22, 2021 In a previous blog post, I mentioned the North Star Metric, OKRs and ICE. I said I would explain what they were later. Well, I’m a man of my word, so here it is… If you’ve just landed on this page and want to read my previous post about Growth … Continue reading Growth Hacking; North Star Metric, OKRs and ICE Explained →

Online Fulfillment Explained for Brick-and-Mortar Retailers

Brick-and-Mortar Business

River Cartie July 14, 2020 Brick-and-mortar fulfillment is cut and dry — customer comes in, customer pays, customer leaves with their new product. Ecommerce fulfillment, by contrast, is much more complicated. Remember those high school algebra problems where trains leave at different stations at different times in different directions? Welcome to ecommerce fulfillment. Online fulfillment … Continue reading Online Fulfillment Explained for Brick-and-Mortar Retailers →

Organic Vs Paid Search: Explained

Search Tools

Matthew Goulart — June 12, 2020 Did you know that the total internet users around the world make 3.5 billion searches every day on Google alone? If you include the total searches on Bing, Yahoo! and all other search engines, it will make up a much larger number. More than 90% of online experiences begin … Continue reading Organic Vs Paid Search: Explained →

Facebook Targeting Options Explained

Facebook Advertisement

Callum Coard — March 13, 2020 Of all of the major advertising channels, it’s fair to say that Facebook has the most advanced targeting options available. Almost 2.5 billion users worldwide provide the network with a wealth of data that you can use to pinpoint the most niche of target audiences – anyone from people … Continue reading Facebook Targeting Options Explained →

Costs of Business Borrowing: Simple Interest, APR, Factor Rate & Amortization (Explained)

Finacial Guide

Emily Morgan — February 25, 2020 Unsplash.com A successful small business needs constant investments. You should invest your resources, time as well as cash to turn your startup into a prosperous company. However, not every business owner has enough financial savings to support their small venture. Thus, taking out a small business loan can be … Continue reading Costs of Business Borrowing: Simple Interest, APR, Factor Rate & Amortization (Explained) →

Robots.txt and Sitemap.xml: Explained

Website Special Guidelines

Jordan Gardiner — February 13, 2020 So many of us may have heard the term sitemap and robots.txt being used in association with a particular platform or a website. Surprisingly, not a lot of business owners know about the sitemap.xml and robots.txt. Due to its complexity of understanding the uses may be the number one … Continue reading Robots.txt and Sitemap.xml: Explained →

The Scrum Process Explained

Project Management

Alasdair Macleod — January 6, 2020 The Basics Within the scrum process, there are eleven basic elements that make up the framework. 3 roles, 3 artifacts, and 5 events. Practitioners need to learn to apply and understand the principles behind these in order to obtain the full benefits of the scrum process. As well as … Continue reading The Scrum Process Explained →

Google Attribution Models Explained (Part 1)

Marketing Attribution

George Karapalidis — May 16, 2019 — May 16, 2019 377053 / Pixabay Knowing how different marketing channels work together to drive conversions and sales is key for marketers, and the various Google attribution models available can be useful tools for examining your data from one angle or another. But that array of options often … Continue reading Google Attribution Models Explained (Part 1) →