Tag Archives: Explained

Organic Vs Paid Search: Explained

Matthew Goulart — June 12, 2020 Did you know that the total internet users around the world make 3.5 billion searches every day on Google alone? If you include the total searches on Bing, Yahoo! and all other search engines, it will make up a much larger number. More than 90% of online experiences begin … Continue reading Organic Vs Paid Search: Explained →

Facebook Targeting Options Explained

Facebook Advertisement

Callum Coard — March 13, 2020 Of all of the major advertising channels, it’s fair to say that Facebook has the most advanced targeting options available. Almost 2.5 billion users worldwide provide the network with a wealth of data that you can use to pinpoint the most niche of target audiences – anyone from people … Continue reading Facebook Targeting Options Explained →

Costs of Business Borrowing: Simple Interest, APR, Factor Rate & Amortization (Explained)

Finacial Guide

Emily Morgan — February 25, 2020 Unsplash.com A successful small business needs constant investments. You should invest your resources, time as well as cash to turn your startup into a prosperous company. However, not every business owner has enough financial savings to support their small venture. Thus, taking out a small business loan can be … Continue reading Costs of Business Borrowing: Simple Interest, APR, Factor Rate & Amortization (Explained) →

Robots.txt and Sitemap.xml: Explained

Website Special Guidelines

Jordan Gardiner — February 13, 2020 So many of us may have heard the term sitemap and robots.txt being used in association with a particular platform or a website. Surprisingly, not a lot of business owners know about the sitemap.xml and robots.txt. Due to its complexity of understanding the uses may be the number one … Continue reading Robots.txt and Sitemap.xml: Explained →

The Scrum Process Explained

Project Management

Alasdair Macleod — January 6, 2020 The Basics Within the scrum process, there are eleven basic elements that make up the framework. 3 roles, 3 artifacts, and 5 events. Practitioners need to learn to apply and understand the principles behind these in order to obtain the full benefits of the scrum process. As well as … Continue reading The Scrum Process Explained →

Google Attribution Models Explained (Part 1)

Marketing Attribution

George Karapalidis — May 16, 2019 — May 16, 2019 377053 / Pixabay Knowing how different marketing channels work together to drive conversions and sales is key for marketers, and the various Google attribution models available can be useful tools for examining your data from one angle or another. But that array of options often … Continue reading Google Attribution Models Explained (Part 1) →

Is Your Career Riding On Where You Sit? Conference Room Seating Dynamics Explained

Career Development

Daniel Codella — April 17, 2019 Follow @mrcodella — April 17, 2019 West One. One of Pixar’s largest and most important conference rooms, used by the animation studio’s top creative minds. And perhaps one of Pixar’s greatest follies. A long, elegant table once dominated the room. During meetings, up to 30 people would gather around, … Continue reading Is Your Career Riding On Where You Sit? Conference Room Seating Dynamics Explained →

3 Facets of AI Explained

Artificial Intelligence

Maren Hogan — April 14, 2019 Follow @marenhogan — April 14, 2019 With artificial intelligence ruling the airwaves, there’s more than a little talk around what all the advancements could mean for professionals. This is especially true in an industry like recruiting, where processes have traditionally been very human-focused. AI offers answers to the numerous … Continue reading 3 Facets of AI Explained →

Dedicated Development Teams: The Benefits and Selection Process Explained

Product Management

Serhiy Kozlov — February 28, 2019 Follow @SerhiyKozlov — February 28, 2019 Such scenes are played out all over the world. A creative has a unique idea for an app he knows will be a big seller. A small company needs a customized piece of software for its logistics and inventory tracking. A mid-sized or … Continue reading Dedicated Development Teams: The Benefits and Selection Process Explained →

20+ Effective Project Management Methodologies Explained

Project Management

Max Benz — February 6, 2019 — February 6, 2019 In the creatively complicated world of marketing and advertising, going from conception to product realization is not an easy process. Using time-tested, proven project management methodologies is the best way to ensure your project is progressing with efficiency while maximizing every bit of creativity your … Continue reading 20+ Effective Project Management Methodologies Explained →