By Brian Millar December 01, 2022 Senior leaders must implement new strategies to deal with a rapidly changing world, but their workforce don’t always buy in. You can talk all you like at Davos about diversity, or at COP27 about sustainability, or at shareholder meetings about innovation, but it’s just talk if you can’t … Continue reading How to motivate all kinds workers, explained in 3 charts
Desiree Johnson October 17, 2021 Customers are more demanding than ever before. Your software has to be scalable for your software solution to keep up with the changes expected by the end-user. Software scalability is a term often thrown around by businesses, yet few people talk about what it actually means. When creating a new … Continue reading Software Scalability Explained
Justin Herring September 17, 2021 You want to connect with local customers who are in the market for the services you provide. You’ve probably spent some time optimizing your website. You may have paid for Google Ads. But if you’re not focusing on Google Local Service Ads, you’re missing out on the most highly qualified … Continue reading Google Local Service Ads Explained
Chanakya Kyatham September 8, 2021 Digital marketing is a form of marketing that has been around for years. It’s one of the most popular forms because it can be done from anywhere, and it provides instant feedback in the form of data. Digital marketing comes in many different forms, but there are three major ways … Continue reading 3 Major Forms of Digital Direct Marketing Explained
Jared Atchison August 25, 2021 Did you know that Google processes 79,456 searches every second? Imagine how many searches this multiplies into in a day, week, or month… Google’s popularity offers enormous potential for website owners looking to drive more traffic to their sites and increase conversions. But to tap into this search traffic, you … Continue reading SEO-Friendly URLs Explained and How to Optimize Them
Alexandre François August 19, 2021 Tens of thousands of newly registered domains (NRDs) make their way into the Domain Name System (DNS) daily. But what’s more worrying is the fact that a majority of these can pose threats to users, individuals, and companies alike. Typosquatting and phishing campaigns are just a few of the popular … Continue reading The Importance of Monitoring Newly Registered Domains for Businesses Explained
Desiree Johnson July 12, 2021 Imagine you’ve just built a landing page, created an email marketing campaign, or sent a newsletter to your subscribers. These marketing initiatives need easily accessible links directing your audience to a product or service. To make your future communications and interactions successful, you need to know what links are being … Continue reading Link Tracking Explained
Delanie Nelson June 23, 2021 When it comes to your marketing strategy, it will require the right blend of approaches. It’s like making a hit record: There are tons of instruments, professionals in the recording studio, and producers on the sidelines, but which combination will make the desired and distinct sound that will attract your … Continue reading The 4 Most Common Go-to-Market Strategies Explained
Graham Smith January 22, 2021 In a previous blog post, I mentioned the North Star Metric, OKRs and ICE. I said I would explain what they were later. Well, I’m a man of my word, so here it is… If you’ve just landed on this page and want to read my previous post about Growth … Continue reading Growth Hacking; North Star Metric, OKRs and ICE Explained
River Cartie July 14, 2020 Brick-and-mortar fulfillment is cut and dry — customer comes in, customer pays, customer leaves with their new product. Ecommerce fulfillment, by contrast, is much more complicated. Remember those high school algebra problems where trains leave at different stations at different times in different directions? Welcome to ecommerce fulfillment. Online fulfillment … Continue reading Online Fulfillment Explained for Brick-and-Mortar Retailers
