Facebook recently started testing product ads that let retailers showcase multi-product imagery within the news feed. Contributor Laura Collins takes a look at the format and explains why it’s time for your brand to hop on board. Laura Collins on February 15, 2017 Facebook has been developing its ad offerings for years, and while … Continue reading Improving the social shopping experience: Facebook Shoppable Feed ads
Tracy Maylett — January 31, 2017 Follow @TracyMaylett— January 31, 2017 The Contract is a concept, a mental construct that we use to understand and tweak the expectations at stake in any relationship, whether it’s business or personal. Every relationship has a Contract. The Contract is the totality of explicit and implicit expectations that define … Continue reading The 3 Employee Experience Contracts [Infographic]
Maren Hogan — February 1, 2017 Follow @marenhogan— February 1, 2017 Candidate experience is a multi-faceted thing. And, a lot of companies are struggling to give job applicants positive experiences. Just consider the stats: Only 40% of recruiters are even required to respond to job applicants AT ALL, according to the 2015 NAM CandE Research … Continue reading What Your Candidate Experience is Missing
Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to help your brand stay a step ahead. Mike Sands on January 11, 2017 2016 was a whirlwind year for marketers. The battle for consumer share-of-wallet intensified as Amazon continued to … Continue reading 3 ways to thrive in the year of customer experience
Jared DeVincenzo — January 11, 2017 — January 11, 2017 As an experiential marketing agency, we’re always blown away by the look on customers faces when they finally get “hands on” with our client’s product or service. It’s not something they get to experience from the other end of a computer screen and we feel … Continue reading Shaping The Perfect Brand Experience Through 5 Experiential Marketing Campaigns
Sandra Wrobel-Konior — December 18, 2016 Follow @sandricz— December 18, 2016 Customer experience is now becoming one of the most important factors to merchants, and this approach is going to increase. New products and services must be customer-centric, with a greater level of convenience. Otherwise, there are fewer chances to attract or retain the audience. … Continue reading Customer Experience in FinTech: Where Users’ Needs Come First
Michael Hinshaw — December 16, 2016 Follow @MichaelHinshaw— December 16, 2016 With Thanksgiving turkey a distant memory – replaced by omnipresent holiday Muzak, elves and the tinsel-laden decorations in nearly every retail storefront – the holiday season is officially in full swing. Competition has always been fierce for the holiday consumer dollar, but the success … Continue reading Where a Digital-First Customer Experience Fails: When it’s Not Designed…
by Laurie Sullivan, Staff Writer @lauriesullivan, December 13, 2016 Only 31% of marketers say they optimize the search channel to enhance the customer experience, according to a survey published this week that suggests companies will put experience at the top of their to-do list of improvements in 2017. The findings from the Econsultancy, with … Continue reading A Word About Search And Customer Experience
Tracy Maylett — December 12, 2016 Follow @TracyMaylett— December 12, 2016 Happy customers translate to successful organizations. But in their quest for the optimal Customer Experience, or “CX,” most organizations ignore the most critical piece in the process—the Employee Experience, or “EX.” Companies are upping their games when it comes to CX. And, if done … Continue reading Why Your Customer Experience (CX) is Really About Your Employee Experience (EX)
by Charlene Weisler, Op-Ed Contributor, November 16, 2016 Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early technologist in the YouTube space, he supported viral video before starting VideoAmp in 2014 to “enable advertisers and content owners a way to … Continue reading The Cross-Screen Measurement Experience: Q&A With VideoAmp’s Ross McCray
