Tag Archives: Experience

“But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience

Web Optimization Guidelines

Denise Carney-Jones — May 5, 2017 — May 5, 2017 How many times have you heard that? The digital space offers great opportunity for tracking and measurement, but it is important to look beyond the surface. Objectives for display ads and paid search are not typically to interact with the ad itself, but to ultimately … Continue reading “But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience →

It’s Time to Be Honest About the People in Your Experience

Professional Network

Jeannie Walters — April 28, 2017 Follow @jeanniecw— April 28, 2017   It’s all about your people. And it’s also about…your people. Several customer experience case studies confirmed this idea at Medallia’s Experience 2017 conference. They are valuable reminders of how customers are people, and they respond best to people who understand their situation, and … Continue reading It’s Time to Be Honest About the People in Your Experience →

CMO Priorities Conflict With Delivering On Customer Experience

Content Management Tools

CMO Priorities Conflict With Delivering On Customer Experience by Laurie Sullivan @lauriesullivan, April 25, 2017 New data from the CMO Club and Signal paint a conflicting picture of CMO priorities and what they plan to spend to retain existing customers and make new friends. Nearly half of CMOs say they will spend between 30% and … Continue reading CMO Priorities Conflict With Delivering On Customer Experience →

Understanding Heat Maps: What Data Can Tell You About Your Website User Experience

User Experience

Ben Gallant — April 21, 2017 — April 21, 2017 User experience (UX) on a website is obviously important. This fact is drilled into every Web developer and designer, every inbound marketer, and every digital creative from day one. Just how important is UX? According to one commonly cited study, 88 percent of users are … Continue reading Understanding Heat Maps: What Data Can Tell You About Your Website User Experience →

Digital Signage: Enhancing the CX Experience in The “Other Showroom”

Marketing Lessons

Roger Conant — April 12, 2017 — April 12, 2017 Dealership in-store digital video is nothing new. But what’s new about the recent announcement from General Motors is the potential for a large group of GM auto retailers to offer narrow-casting content to an audience already stationed at the dealership that isn’t exclusively the same … Continue reading Digital Signage: Enhancing the CX Experience in The “Other Showroom” →

6 Key Tips on Optimizing User Experience in Today’s Digitized World

User Experience

Alice Oh — March 10, 2017 — March 10, 2017 Why User Experience Matters Marketers today are faced with the challenge of being able to meet consumers’ demanding needs in a highly digitized world where technology is penetrating almost every aspect of our lives. Brands are forced to accept and adopt technology into their marketing … Continue reading 6 Key Tips on Optimizing User Experience in Today’s Digitized World →

Why You Shouldn’t Use Your Marketing Experience to Start an Agency

Outsourcing

Jared Gardner — March 3, 2017 Follow @digagardner— March 3, 2017 I’ve worked in digital marketing, and more specifically SEO, since 2013. As any young professional does, I’ve often contemplated where I want to see my career go, and what business ventures will promote a successful and happy life. My old client contacts, ex-coworkers, and … Continue reading Why You Shouldn’t Use Your Marketing Experience to Start an Agency →

How to Leverage Your International Experience for Marketing Career Growth

Career Development

Mark Miller — March 2, 2017 Follow @MMtwopointfive— March 2, 2017 There’s no doubt that business is becoming an increasingly global activity. Companies now have ready access to supply chains, consumers, and innovative ideas from around the world. As marketing professional recruiters for 20+ years, we’ve watched businesses become increasingly international entities. And we’ve seen … Continue reading How to Leverage Your International Experience for Marketing Career Growth →

How to Improve the Caller Experience With These 3 Key Tips

Consumer Engagement

Gina Botti — March 2, 2017 — March 2, 2017 Consumers expect a seamless experience when engaging with brands throughout the customer journey. This is especially true when consumers take their online experience offline by calling. From acquisition to retention, marketers must create a holistic and efficient experience for their prospects and customers. Otherwise, they … Continue reading How to Improve the Caller Experience With These 3 Key Tips →

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