Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why. Brent Sleeper on October 27, 2016 It’s self-evident that designing and delivering a product or service that your customers want to use is the best route to business success. But the … Continue reading Brand X: Why customer experience is a cloud marketing must-have
by KC Claveria Follow @kcclaveriaOctober 21, 2016 An increasing number of companies are transforming product development by embracing a design method that puts the customer first. Instead of relying on people’s gut instincts, this new design framework cultivates empathy for users, emphasizes iteration and prototyping, and promotes tests throughout the process. It’s called design thinking, … Continue reading How the Design Thinking Process Improves Innovation and Customer Experience
by Lee Frederiksen Follow @hingemarketingOctober 14, 2016 Every business needs a website. But not all websites are created equal. Many are designed and developed without a thorough understanding of the way people use websites to make buying decisions. In fact, the way your site is built can have a powerful impact on your business — … Continue reading B2B Website Strategy: Best Practices for User Experience
As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer. Blaise Lucey on October 13, 2016 I found out about comedian Mike Birbiglia’s movie, “Don’t Think Twice,” on Twitter. Someone else had tweeted … Continue reading Tracking the confusing reality of the cross-social experience
by Darnelle O’Brien Follow @thekissagencyOctober 7, 2016 As a business your website is one of your biggest assets. With investments of time and money going into your website, it’s disappointing when users fail to interact and engage with your website. To help, here 5 simple tips that can super charge the user experience of your … Continue reading 5 Simple Tips Guaranteed to Boost Your Website’s User Experience
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations. Jim Yu on October 5, 2016 Kashin / Shutterstock.com As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile … Continue reading Google and Progressive Web Apps: the mobile experience and SEO
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. Thomas Stern on September 26, 2016 Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows you to set individual bid adjustments for … Continue reading Plan device-specific user experience strategies with Google AdWords’ bid modifier
by Roee Ganot Follow @RoeeGanotSeptember 24, 2016 So much of search marketing focuses on capturing the most traffic by using the best keywords in the best places on your site and the most times (though frequency is becoming less of a focus). However, the evolution of search has shifted toward a greater focus on the … Continue reading Make Search Experience Optimization Your New SEO
by Scott Gillum Follow @sgillumSeptember 18, 2016 Modern marketers are “technology crazy,” constantly searching for the latest innovation to help them optimize the customer lifecycle and gain a completive advantage. For better or worse, marketers have plenty of options to play with, according to Scott Brinker the MarTech landscapes is enormous with 3,874 ISV’s and … Continue reading Experience Clouds Are Changing The Game For Digital Marketers
The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool. Barry Levine on September 15, 2016 Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward automated optimization of entire user experiences. A new Auto-Target capability extends … Continue reading Adobe Target expands beyond A/B testing to automated optimization of user experience
