If working in digital over the last few years has taught me anything its that online is a place where a brand, and its community combined, will tell its story. That’s why brands across the globe are working closely with social influencers to create meaningful content, share it, and find interesting ways to tell stories.
Most of the PR pieces on Influencer Marketing are focused around the brand, and how they can get the most value out of their campaigns. But as the industry evolves, i think it’s important that we consider both sides of the market. The brand and the influencer.
I’ve spent the last few days collating data and putting this infographic together, in an attempt to help influencers understand their value in this new marketplace they find themselves in.
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