Tag Archives: Expand

5 Reasons Your Land and Expand Sales Strategy Isn’t Working

Rachel Clapp Miller — March 21, 2017 Follow @ContentRachel— March 21, 2017 If your sales teams are getting small pilot projects but never getting any bigger deals, your land and expand strategy is failing. Landing small projects is a waste of your sales team’s time unless they can grow these contacts into bigger, more rewarding … Continue reading 5 Reasons Your Land and Expand Sales Strategy Isn’t Working

How To Embrace Relationship Marketing To Expand Your Business

by Brian Basilico Follow @bbasilicoOctober 18, 2016 Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s … Continue reading How To Embrace Relationship Marketing To Expand Your Business

Expand B2B PPC Advertising With LinkedIn

by Stephen Claridge June 24, 2016June 24, 2016 LinkedIn advertising can expand the reach of a business-to-business company’s PPC while maintaining, or even increasing ROI. LinkedIn is the network of choice for business-minded individuals. Striking a far more professional chord than its larger, but less classy cousins, Twitter and Facebook, LinkedIn has become the online … Continue reading Expand B2B PPC Advertising With LinkedIn

How to Expand Your E-commerce Business Overseas

by Laura Cole February 29, 2016February 29, 2016 While the rise of e-commerce has broken down many of the barriers that once prevented business-owners from expanding overseas, there remain a number of differences between trading domestically and in principalities around the world. The complexities of global Internet law provide a relevant case in point, while … Continue reading How to Expand Your E-commerce Business Overseas