Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. Elizabeth Laird on July 17, 2017 When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, … Continue reading How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Matt Goldman — May 17, 2017 Follow @TheOriginalBull— May 17, 2017 Pain points are a part of business. They create opportunities to innovate, diversify and grow. Without customer pain points, there is no reason to be in business. Trading goods and services is as old as mankind itself. Eliminating pain points began with a simple … Continue reading Pain Points Offer Business an Opportunity to Innovate and Expand
Rachel Clapp Miller — March 21, 2017 Follow @ContentRachel— March 21, 2017 If your sales teams are getting small pilot projects but never getting any bigger deals, your land and expand strategy is failing. Landing small projects is a waste of your sales team’s time unless they can grow these contacts into bigger, more rewarding … Continue reading 5 Reasons Your Land and Expand Sales Strategy Isn’t Working
Howard J. Sewell — January 13, 2017 Follow @hjsewell— January 13, 2017 In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process, there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready … Continue reading Expand your Offer Strategy to Increase SEM Performance
Olivier Choron — December 7, 2016 Follow @purechannelapps— December 7, 2016 Social media, there’s no denying, can be (when done correctly) a very effective method for reaching a wider audience. But how can you ensure you’re taking full advantage and are using the right platforms and methods to drive the best results? I was recently … Continue reading How to Expand Your Audience on Social Media
by Brian Basilico Follow @bbasilicoOctober 18, 2016 Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s … Continue reading How To Embrace Relationship Marketing To Expand Your Business
by Susan Gilbert July 7, 2016 Follow @SusanGilbertJuly 7, 2016 Use These Online Tools to Build Your Business Knowledge Today I have some online resources to help you improve your business expertise whether you are an entrepreneur or small business owner. In order to grow, you need to have daily knowledge, good mentors, and new … Continue reading Expand Your Business Skills With 4 Resources
by Stephen Claridge June 24, 2016June 24, 2016 LinkedIn advertising can expand the reach of a business-to-business company’s PPC while maintaining, or even increasing ROI. LinkedIn is the network of choice for business-minded individuals. Striking a far more professional chord than its larger, but less classy cousins, Twitter and Facebook, LinkedIn has become the online … Continue reading Expand B2B PPC Advertising With LinkedIn
by Gail Oliver June 3, 2016 Follow @AttentionGetJune 3, 2016 Adding more products to your online shop is another obvious way to increase your sales. Now, it might not always increase your profits right away because costs could increase with the addition of the new products, but it is another obvious way to grow your … Continue reading Creative Ways to Expand Your Product Line to Increase Sales
by Alexa Matia March 11, 2016March 11, 2016 If you had a phone in the time before “Do Not Call” lists, chances are, you had your dinner interrupted more than once by a telemarketer trying to sell you something you probably never needed. Although cold calling and sending emails to strangers used to be the … Continue reading How to Expand Your Reach and Generate Leads With Social Selling
