Search engine optimization (SEO) is about more than your website. Columnist Dan Bagby explains how to optimize content on external web properties to help boost your organic search presence. Dan Bagby on December 24, 2015 Don’t limit your SEO strategy to your own website. There are many ways to increase your brand’s exposure in search … Continue reading Expand Your Search Presence With External Sites
by Harry Whitehouse December 2, 2015 Follow @EndiciaDecember 2, 2015 Expanding internationally can be challenging for many small businesses. However, there’s a way to sell to international customers using the same tactics and skill sets that most online retailers already have mastered. How? Online marketplaces. While it can be time-consuming and costly to create a … Continue reading The Top 5 Online Marketplaces for Small Businesses Looking to Expand Internationally
Personal Branding BlogOctober 8, 2015 Recently, I was talking to a friendly fellow business owner about the status of her small bakery business. A few months ago when we chatted, she raved about how much she loved her staff, how comfortable she was with her home and work lives, and how absolutely inundated she was … Continue reading Why, When, and Where You Must Expand Your Business
Spencer DurrantOctober 1, 2015 This holiday season, consumers are expected to spend nearly $ 885 billion, and retailers across the globe are looking for ways to increase their individual share of that revenue pie. For big box retailers like Walmart, Best Buy and Home Depot, product line expansion is a key part of their holiday … Continue reading The Unexpected Way to Effectively Expand Your Catalog for the Holidays
VerticalResponseSeptember 16, 2015 Finding time to maintain your social media presence can be difficult, but expanding it? That seems even harder. Not to worry. With a little help, you can build your social media presence while juggling other responsibilities. We’ve compiled a list of five things you can do whenever you have an extra five … Continue reading Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips
Susan GilbertJuly 31, 2015 Use These Online Resources to Increase Your Knowledge Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some online resources to help you improve your knowledge whether you are a business or solopreneur. Here’s four links with tips … Continue reading Expand Your Knowledge with 4 Online Tools
Second-party data can be extremely valuable to marketers, yet it’s not as well understood or as widely employed as first- or third-party data. To help clear the fog, columnist Matt Ackley explains second-party data and its uses. Matt Ackley on July 9, 2015 We already know the importance of first– and third-party data. We’ve tossed … Continue reading Using Second-Party Data To Expand Reach & Improve Your Retargeting
Company uses mobile behavior to quantify consumer interests so clients can act on customer intent. Marketing Land on April 10, 2015 Gravy, a mobile/local behavioral marketing company, has announced a Series A funding round of $7.6 million. The investment comes from publishing giant Gannett Co., along with MetTel and Gravy’s current board chairman, Richard Braddock. … Continue reading Gravy Lands $7.6 Million Series A Financing To Expand Mobile/Local Products
Michael Davidson For the past few years Fiksu has been one of Boston’s fastest growing startups by helping mobile app and game developers stand out and get downloaded. Now Fiksu is getting more aggressive and is making a big play in mobile marketing with new software that companies, agencies, and marketers can use to target … Continue reading Fiksu Makes Move to Expand in Mobile Marketing
Alex PriceJanuary 14, 2015 The outlook is bright for small businesses in 2015. In a recent survey of over 1,000 small business leaders respondents shared their thoughts about the upcoming year. The resulting 2015 State of Small Business Report identified the challenges SMB leaders face, as well as showcased the positive revenue growth expectations created … Continue reading 4 Ways SMBs Can Expand to New Markets in 2015
