David Leonhardt — July 29, 2019 Follow @amabaie — July 29, 2019 This is not an article about producing great content. I could write an encyclopedia on that topic, and still not cover it. This article is about how to expand your reach with the great content you are already producing. The techniques we’ll explore … Continue reading Expand Your Social Media Reach With Great Content
Dan Dowling — February 18, 2019 — February 18, 2019 Which of the following is on your business development to-do list for 2019? Close more new customers Decrease customer churn Increase referrals All of the above If you didn’t answer D, you’re either wildly successful (in which case, congratulations!) or you’re in trouble. But regardless … Continue reading 5 Business Development Trends to Expand Your Business
Nishadha Silva — September 28, 2018 Follow @rumblinglankan — September 28, 2018 There are many people out there ready to take your money with the promise of furnishing you with lots of shiny new customers. Bricks and mortar advertising, Google Adwords or another Pay Per Click program, SEO’s (Search Engine Optimizers) and marketing “guru’s” and … Continue reading How to Expand Your Reach Without Spending a Fortune
Ruth Hoffmann — September 28, 2018 — September 28, 2018 Every small business owner needs to make it a point to learn about the process of growing their company, especially if it comes to a more complex variant of that such as expanding into a new market. One of the main questions that often come … Continue reading How Much Funding Does a Small Business Need to Expand?
Jenny Traster — June 25, 2018 — June 25, 2018 Social media has proven its worth as a valuable marketing channel, and it can become even more valuable when you supplement your efforts with paid social. The organic reach of social media is decreasing, with traditional posts and tweets getting less attention than in the … Continue reading How to Expand Social Media Reach Using Paid Social
Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program. Amy Gesenhues on May 24, 2018 Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter Timelines embedded in publishers’ sites. According to the “Introducing the … Continue reading Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Shane Barker — January 13, 2018 Follow @shane_barker — January 13, 2018 Your business is thriving locally and nationally, and you’ve identified an opportunity to start expanding globally. Congratulations! All too often, businesses try to run before they can walk. Which leads to internal issues with miscommunication between teams, logistical issues, and fulfilment nightmares. What … Continue reading 7 Tips to Help Successfully Expand Your Ecommerce Business Globally
Personal Branding Blog — October 28, 2017 — October 28, 2017 Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility. Instagram is one of the most widely used networks today that can help build a … Continue reading Use These 4 Tips to Expand Your Personal Brand on Instagram
Adam Gingery — September 25, 2017 Follow @AdamGingery1 — September 25, 2017 Migrating to a new platform can be a hassle, but if you’re a marketer, you’ll love some of the new specs in Magento 2. Features on e-commerce platforms are often made with only consumers in mind (and rightfully so!); however, from better user … Continue reading For Marketers’ Eyes Only: Magento 2 Features that will Expand Your E-Commerce Reach
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. Elizabeth Laird on July 17, 2017 When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, … Continue reading How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
