Tag Archives: Expand

BBTV Media Acquisition Aims To Expand Multi-Platform Distribution For Creators

BBTV Acquisition Aims To Expand Multi-Platform Distribution For Creators by Colin Kirkland , October 28, 2022 In a move to amplify its reach, content library, and proprietary tech, creator monetization company BBTV has acquired the assets of Outloud Media, a Detroit-based creator economy business focused on distributing and monetizing creator content across multiple social media … Continue reading BBTV Media Acquisition Aims To Expand Multi-Platform Distribution For Creators

Clean rooms expand for advertisers with Neustar and InfoSum collaboration

The partnership allows InfoSum clients access to Neustar Unified Identity. Chris Wood on August 25, 2022 Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply … Continue reading Clean rooms expand for advertisers with Neustar and InfoSum collaboration

How location data helps marketers acquire new customers and expand campaigns

Marketers can use location data to find new customer insights and improve ROI. Chris Wood on August 22, 2022 Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and … Continue reading How location data helps marketers acquire new customers and expand campaigns

Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities

Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities by Karlene Lukovitz  @KLmarketdaily, August 19, 2022 Yahoo has partnered with Comscore to expand connected TV (CTV) brand safety tools and contextual segmenting capabilities in its demand-side platform (DSP).The Yahoo DSP will integrate Comscore Activation, a set of pre-bid inventory filters powered by contextual … Continue reading Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities

The Boring Company takes Las Vegas: Elon Musk’s underground tunnels expand beneath Sin City

By Connie Lin       June 30, 2022 The Boring Company, Elon Musk’s infrastructure startup, is charging full speed ahead in Las Vegas. On Thursday, it debuted the first passenger station within its network of subterranean roads, 40 feet below the heart of Sin City. First opened in the spring of 2021, Boring’s Las Vegas loop runs … Continue reading The Boring Company takes Las Vegas: Elon Musk’s underground tunnels expand beneath Sin City

GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search

GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search by Laurie Sullivan  @lauriesullivan, June 10, 2022 Los Angeles-based GR0, which began as a search engine optimization (SEO) firm in 2020, made an acquisition this week that moves it into paid search. The move will provide marketers with a portfolio of search-marketing … Continue reading GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search

Other presidents have tried and failed to expand overtime pay. Can Biden succeed?

By Marcus Baram   May 14, 2022 After decades of decline in overtime pay, the Biden administration is considering action to sharply expand access in a time of high inflation. This is the second article of a four-part series examining the 40-year effort by big business and elected officials to deny Americans extra pay for … Continue reading Other presidents have tried and failed to expand overtime pay. Can Biden succeed?

Goldman to Collaborate with FTX to Expand Portfolio of Crypto Services

Alejandro Arrieche Last updated: 21 April 2022 America’s top investment bank – Goldman Sachs – and one of the largest exchanges of crypto derivatives – FTX – reportedly engaged in discussions to collaborate to offer new services to customers within the United States while eyeing the potential public listing of the firm founded by Sam … Continue reading Goldman to Collaborate with FTX to Expand Portfolio of Crypto Services

Expand Your DEIB Strategy With Supplier Diversity

Zad El-Makkaoui July 30, 2021 At gothamCulture, we conduct bi-weekly internal meetings dedicated to discussions about Diversity, Equity, Inclusion, and Belonging (DEIB) and how to continuously embed them in our operations, services and work. One of our ongoing initiatives is to ensure the diversity of our network of partners and suppliers and the fair opportunities … Continue reading Expand Your DEIB Strategy With Supplier Diversity