Marketing teams risk flooding channels with low-quality AI slop. Learn how to balance speed with strategy and protect brand integrity. By Greg Kihlstrom Published on March 23, 2026 Last updated on March 23, 2026 As AI promises to automate 90% of your administrative tasks, are you ready to stake your brand’s future on … Continue reading AI commoditizes marketing execution and elevates judgment
With AI automation absorbing overhead, the competitive edge shifts from execution to vision, judgment and customer understanding. By Susan Ferrari February 20, 2026 We’re entering a world where new AI tools are removing the constraints that have long limited what marketers can achieve. Time and budget once consumed by bureaucracy, coordination overhead and … Continue reading How AI eliminates marketing’s execution constraints
Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like positioning or long-term planning. By Constantine von Hoffman January 16, 2026 When it comes to AI in B2B marketing, strategy is still a gray area. That’s one of the biggest takeaways from … Continue reading B2B marketers trust AI for execution but not strategy
December 20, 2025 How leaders can bridge the gap between vision and execution
AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution. Mike Pastore on September 9, 2025 AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment. “The Go-To-Market Performance Gap Report” (registration required) from Highspot found these … Continue reading Revenue teams struggle with execution, despite widespread AI adoption
June 10, 2025 Enterprise strategy isn’t broken, execution is BY Daniel Lereya As the pace and complexity of business accelerate, enterprise leaders are under pressure to deliver more, faster: more growth, innovation, and resilience. And yet, despite bold visions and thoughtful strategies, many organizations still struggle to execute effectively. It’s not because leaders fail to plan; … Continue reading Enterprise strategy isn’t broken, execution is
See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences. Venkatraman Kannan on November 11, 2024 A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes … Continue reading The execution team’s role in a martech center of excellence
Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility. Greg Kihlstrom on September 17, 2024 My previous article on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data … Continue reading How to avoid pitfalls of data-driven marketing execution
Workfront Planning, new from Adobe, joins the dots between upfront campaign planning and record creation and work execution. Kim Davis on August 28, 2024 Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. The aim is to … Continue reading New Adobe Workfront Planning ties campaign development to execution
Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions. Steve Petersen on March 5, 2024 Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my … Continue reading A CX reality check: When good intentions meet clunky execution
