Tag Archives: Execution

The execution team’s role in a martech center of excellence

See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences. Venkatraman Kannan on November 11, 2024   A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes … Continue reading The execution team’s role in a martech center of excellence

How to avoid pitfalls of data-driven marketing execution

Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility. Greg Kihlstrom on September 17, 2024   My previous article on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data … Continue reading How to avoid pitfalls of data-driven marketing execution

New Adobe Workfront Planning ties campaign development to execution

Workfront Planning, new from Adobe, joins the dots between upfront campaign planning and record creation and work execution. Kim Davis on August 28, 2024   Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. The aim is to … Continue reading New Adobe Workfront Planning ties campaign development to execution

A CX reality check: When good intentions meet clunky execution

Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions. Steve Petersen on March 5, 2024 Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my … Continue reading A CX reality check: When good intentions meet clunky execution

Empowered Execution Keeps Employees Happy (And Makes Work Easier)

Empowered Execution Keeps Employees Happy (And Makes Work Easier) Brad Anderson / 03 Oct 2022   Today’s employees aren’t content to see work as a transactional relationship. The idea of putting in hours in exchange for a paycheck doesn’t keep them satisfied. Instead, it spreads the seeds of discontentment that lead to presenteeism, absenteeism, and … Continue reading Empowered Execution Keeps Employees Happy (And Makes Work Easier)

Study: Marketing automation teams mired in execution, neglecting strategic priorities

A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees.  Vivien Leung on August 8, 2022 A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns.  Nearly … Continue reading Study: Marketing automation teams mired in execution, neglecting strategic priorities

The 4 Traits Your Company Needs to Foster in Its Leaders for Better Execution

Dan Parisi January 29, 2021 When it comes to carrying out nearly any business function — whether you’re leading a website overhaul, reworking your product and service offerings, or doing something completely different — a robust, carefully considered strategy is key to your success. However, the road to strategy implementation is rife with failures and … Continue reading The 4 Traits Your Company Needs to Foster in Its Leaders for Better Execution