Tag Archives: Evolving

How evolving risks and consumer distrust will shape digital marketing in 2020

Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year. Dave Naffziger on January 31, 2020 Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are … Continue reading How evolving risks and consumer distrust will shape digital marketing in 2020 →

Voice search in retail: Evolving the customer experience

Voice Search

Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer. Steve Tutelman on January 17, 2018 Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any … Continue reading Voice search in retail: Evolving the customer experience →

The Future of Work: 4 Ways the Workplace is Evolving

Work Environment

Chris Pentago — December 12, 2017 — December 12, 2017 FirmBee / Pixabay Jimmy Dean once said: “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” This quote is extremely relevant to the two-thirds of a global population that are currently in the workforce. The … Continue reading The Future of Work: 4 Ways the Workplace is Evolving →

4 Practical Ways to Prepare Your Small Business for an Evolving Fintech Playground

Financial Technology

Alan Rita — November 6, 2017 Earlier this year, futurist and tech billionaire Elon Musk ruffled the internet when he declared that we should be more worried about artificial intelligence than we are about a North Korean invasion. Even though the idea of an AI-controlled world is somewhat far-fetched for many of us, there’s a … Continue reading 4 Practical Ways to Prepare Your Small Business for an Evolving Fintech Playground →

The Evolving Nature of Digital Customer Experience – Are You Ready for the Future?

Digital Transformation

Shep Hyken — August 11, 2017 Follow @Hyken — August 11, 2017 The continual advancement of digital technology is nothing new, yet providing an outstanding customer experience is now becoming more impossible to do without incorporating the latest digital elements into it. As Andrew Watson, Director of Customer Experience & Partner Marketing at Vivint, states … Continue reading The Evolving Nature of Digital Customer Experience – Are You Ready for the Future? →

4 Tactics to Reach the Evolving Mom Influencer

Influencer Strategy

Maria Bailey — January 31, 2017 Follow @momtalkradio— January 31, 2017 There’s been a lot of debate around the death of the mom blogger. Regardless of what side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to social media influencers with greater reach and … Continue reading 4 Tactics to Reach the Evolving Mom Influencer →

Is Your Staffing Firm Evolving or Dying?

Outsourcing

Kevin O’Brien — December 2, 2016 — December 2, 2016 Over time we’ve witnessed an interesting divide growing in the IT staffing space. And at the TechServe Conference last month and the ISSA Staffing Owner Symposium earlier this year, our thoughts about the direction of this industry moving forward were validated. To put it simply, … Continue reading Is Your Staffing Firm Evolving or Dying? →

The Evolving Art of Persuasion

Negotiation Skills

by Angela Hausman, PhD Follow @MarketingLetterOctober 25, 2016 Image courtesy of TapInfluence The art of persuasion is [according to Psychology Today]: How do you get people to think and behave a little differently? Persuasion is an art—If you push too hard, you will risk being aggressive. If you nudge too lightly, you may turn into … Continue reading The Evolving Art of Persuasion →

How to dominate local SEO: more challenging in an evolving local search environment

SEO Local

Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies. Sherry Bonelli on October 24, 2016 Getting a local business to rank high on Google’s search engine results pages (SERPs) used to be as easy as having a website, getting listed on … Continue reading How to dominate local SEO: more challenging in an evolving local search environment →

The Evolving Traits of a Visionary Business Leader

Leadership Lessons

by Richard Slayton July 27, 2016July 27, 2016 As business leaders, we see the direct influence of globalization, consumerization and digitalization across the breadth of business functionalities. Although these trends vary by industry, geography and company, we’d be remiss to imagine that the future of the C-suite will remain unaffected. This matters not only for … Continue reading The Evolving Traits of a Visionary Business Leader →