Ankur SharmaMay 15, 2015 I’m going to start this off by saying that, SEO is NOT dead. It was never dead and it doesn’t look like it’s going to die anytime soon. With many of the social networks; Twitter, YouTube and Pinterest, improving their search engines, this shows that search engine optimization still matters, it’s … Continue reading Why Your SEO Strategy Still Matters—It’s Evolving
Dave HubbardMarch 31, 2015 The B2B buyer purchasing journey has fundamentally changed yet most companies are still using the same sales and marketing processes that they did 20 years ago. The buyer is self-educating online using Social Media and mobile, and we’re successfully adapting to this technology evolution. However, technology is an enabler, not the … Continue reading Facilitating The Evolving Buyer Journey: Both Marketing and Sales Must Adapt
Brian HonigmanJanuary 20, 2015 Online video has been exploding in popularity for the past decade (in fact, 79 percent of all the traffic online is related to video) and there is one name that has always been synonymous with online video – YouTube. While YouTube is still a major traffic destination, there is a relatively … Continue reading Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape
As the digital marketing industry matures, marketing analysts may find themselves at a crossroads. Columnist Kohki Yamaguchi discusses what lies ahead for those in this position. Kohki Yamaguchi on December 23, 2014 As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant … Continue reading The Marketing Analytics Practice Is Evolving: How Can You Adapt?
Kristen Gramigna November 29, 2014 Offering customers a seamless e-commerce checkout experience is one of the key aspects of converting prospects into buyers, particularly when you implement new features to stay current with changing technology trends. Here’s a look at how to evolve your e-commerce checkout without overcomplicating the customer experience. Empower global customers … Continue reading The Minimalist Guide to Evolving E-Commerce Checkout
By Amber Osborne, Published October 29, 2014 These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” I’ve noticed in the last year or so that there has been a dramatic shift in many small businesses’ approach. Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, … Continue reading Finally, Small Business Social Media Is Evolving
