Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams. Greg Kihlstrom on March 14, 2025 Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s data needs, AI’s expanding role and how customer experience management impacts acquisition … Continue reading How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape
B2B marketing organizations have developed holistic approaches to customer acquisition, no longer heavily reliant on person-to-person contact. Kim Davis on May 31, 2024 For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition became in many respects a digital process, although it’s now being … Continue reading B2B customer acquisition strategies are evolving
By Sam Becker September 04, 2023 It’s been roughly a decade since a significant push to increase the minimum wage to $15 per hour caught traction nationwide. Now, with many states and cities around the country having instituted wage floors even higher than $15 per hour in recent years, it’s safe to say that … Continue reading Minimum wage map: As the Fight for $15 keeps evolving, these states still pay $7.25 an hour
TV, Marketing Evolving — So Why Do We Still Have Upfronts? by Maarten Albarda , Featured Contributor, March 31, 2023 The always smart and insightful Brian Wieser published an update this week on whether or not TV as we know it is dead or dying. Spoiler (from his article): It is not. What has happened … Continue reading TV, Marketing Evolving — So Why Do We Still Have Upfronts?
Where should the people who manage and run martech fit in the organizational structure? Tony Byrne on July 22, 2022 Those of us who advise about martech stacks can go pretty deep on topics like service and platform boundaries and intersections, and we have strong opinions on what a future-proof stack should look like for … Continue reading How is marketing operations evolving?
How Is Retail Evolving: Implementing AI in Brick-and-Mortar Stores Rob Press / 25 May 2022 Is AI the face of the new Brick-and-Mortar market? Artificial Intelligence’s business applications are undergoing unprecedented growth as a new evolving reality. Therefore, giving AI its due credit stands to reason on a two-fold basis. Firstly – AI helps … Continue reading How Is Retail Evolving: Implementing AI in Brick-and-Mortar Stores
NFT 2022 Predictions, Reflecting, and Evolving Deanna Ritchie / 06 Mar 2022 Last year, Clubhouse rooms were booming, artists were learning about NFTs, and nobody knew what would happen next. The space has grown exponentially in the last year, much above anyone’s expectations. For example, from 1/1 auctions on Foundation to the PFP collecting … Continue reading NFT 2022 Predictions, Reflecting, and Evolving
Plus an interesting perspective on AI. Do we talk down to it? Kim Davis on October 7, 2021 Comparing personalization tools using “universal scenarios” In the third of a three-part series on personalization solutions by Real Story Group, learn how to deploy universal (but customizable) scenarios to evaluate personalization products. Depending on the maturity … Continue reading The evolving B2B customer journey
Steven O’Donnell August 30, 2020 Are you sick of the words “the new normal” yet? Because no matter how often they’re repeated, the world we’ve lived in these last several months persists in feeling anything but “normal.” For millions of workers, however, this “new normal” was forced upon them with head-spinning suddenness. Company managers and … Continue reading How Employee Verification Is Evolving During COVID-19
Nicholas Shaw — June 1, 2020 2020 has already seen the world change quite significantly. The situation with COVID-19 has dramatically shifted the way we’ll work and indeed shop, both now and likely in the future. It’s shone a light on the relevance, usefulness, and power of online shopping. eCommerce is evolving in real-time. We … Continue reading Market Trends: How Ecommerce is Evolving in 2020
