Tag Archives: Every

What Every Marketer Needs To Know About Digital Rights Management

Digital Marketing

Contributor Leslie Weller explores the six reasons DRM policies fail and how these failures can be detrimental to your business. Leslie Weller on March 2, 2015 at 9:45 am Who owns the rights to the creative works you’re using? Compliance with copyright and license agreements for creative content is something every marketer should be knowledgeable … Continue reading What Every Marketer Needs To Know About Digital Rights Management →

The 3 Ratios Every Small Business Owner Should Use

Small Business

Bill FaethFebruary 28, 2015 Measure Your Business’s Health With These Financial Ratios Large companies use defined financial ratios to analyze the health of the organization. There are dozens of established ratios that test a variety of financial domains, including the ability to pay debt, secure stockholder funding, and expand services. Not all ratios are used … Continue reading The 3 Ratios Every Small Business Owner Should Use →

Why Every Company Needs Business Process Management

Business Tools

Business.comJanuary 31, 2015 In order to become and remain successful and competitive, businesses must continuously improve their processes. Failure to do so is likely to result in higher costs, lower revenues, less motivated employees and fewer satisfied customers. Business Process Management (BPM) is a powerful tool businesses can use to keep all aspects of operations … Continue reading Why Every Company Needs Business Process Management →

Who, What, Why & How? The Four Tough but Essential Decisions Every Business Leader Must Make

Leadership

Denyse Drummond-DunnJanuary 26, 2015 “Why do I have to do it?” That was what my friend’s daughter provocatively asked him recently. She didn’t want to do something he had requested of her and like many kids was now questioning his reasoning as well as his authority. This happens in the work environment too. When you … Continue reading Who, What, Why & How? The Four Tough but Essential Decisions Every Business Leader Must Make →

7 Essential Elements That Every Call-to-Action Needs

Customer Relationship Managemnet, Smart Planning

Shelby ClarkeJanuary 13, 2015 In the blog I posted yesterday, I described the different functions of CTAs and where they might be placed on the web. To quickly recap, CTA stands for Call-to-Action, and it is a way for you, or your business, to generate leads by directing your website visitors to take a specific action. … Continue reading 7 Essential Elements That Every Call-to-Action Needs →

3 Major Benefits of an SEO Audit Every Company Should Know

Search Engine Optimization

Ray WangJanuary 9, 2015 An SEO audit is a comprehensive website analysis which helps you assess the performance of your current on-page and off-page activities. For example, a SEO audit can help you assess whether you’re earning qualified inbound links from reputable sites or including Alt Txt for on-page images. An SEO audit contains the following … Continue reading 3 Major Benefits of an SEO Audit Every Company Should Know →

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