Reeyaz HamiraniApril 3, 2015 Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand about their customers on a granular level, the more effective they are at marketing to said customers. This granular level of understanding is achieved … Continue reading 8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy
David ProchaskaMarch 20, 2015 These days, everyone has a website. My business has a website, your business has a website, and there’s plenty of websites that talk about websites. We all have great intentions on building a solid website from the ground up with all the bells and whistles, and we do a good job … Continue reading 4 Website Audit Tools Every Business Owner Should Have
Richard Whitman, (March 18, 2015) So an SEO firm puts out a press release about how it’s going full-service and in an effort to differentiate, it reads: “One difference between Sticky Web’s solutions and those available from other digital marketing agencies is the organization’s willingness to work with clients to understand each step of the … Continue reading No, Seriously! This Agency Really Is Different From Every Other Agency!
Jordana KleinMarch 17, 2015 140 characters is more than enough space to produce a clever phrase or eye-catching statement that consumers want to know more about. Twitter has grown immensely since its introduction into the social media realm. And, of course, marketers have taken full advantage of this easily accessible tool. But there may be … Continue reading Twitter Secrets Every Marketer Needs To Hear
Columnist and co-author of “Taking Down Goliath” Kevin Ryan explains how small businesses can use digital marketing to their best advantage. Kevin Ryan on March 13, 2015 Less is more. Small is beautiful. Content is king. Automation rules. If you take any cliché and tie it in with a cloud full of the latest contrived digital … Continue reading How David Can Take Goliath With Digital Marketing Every Time
There’s a lot of confusion out there about what information architecture is (and isn’t). Columnist Shari Thurow is here to clear up misconceptions and set the record straight. Shari Thurow on March 13, 2015 In my previous column, I wrote about the importance of information architecture (IA) during the web design process. In a nutshell, … Continue reading 6 Information Architecture Facts Every Business Should Know
Red AkrimMarch 12, 2015 The ka-ching of cash registers is music to retailers’ ears. In building a retail empire, however, there’s a lot more involved than simply ringing up sales – inventory management, customer relationships, the ability to accept various payment types, and a whole bevy of others. Thanks to the cloud computing technology for … Continue reading 5 Amazing POS Software Every Retailer Should Know About
Harmony MajorMarch 9, 2015 No business can afford to waste money on tools that don’t work. Local businesses must be particularly discerning when deciding where to distribute the yearly budget. A useful litmus test for local business website design is whether the website will pay for itself over time. Good design is not decoration. Your … Continue reading 4 Features Every Local Business Website Design Needs
Lee FrederiksenMarch 7, 2015 Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure.. The goal for these decision-makers was to make their websites acceptable. But many firms didn’t (or still … Continue reading What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
Business.comMarch 2, 2015 It’s no secret that social media and content marketing is the most popular use of the Internet for both professional and personal uses. In fact, according to a study by Forbes, 93% of marketers use social media to reach out to their customers and leads. Clearly, social networking websites have proven to … Continue reading Why Every Business Should be Using Multiple Social Media Accounts
