Kathy McGovernJanuary 8, 2015 Email is a fantastic way to announce a new product or service your business is offering. The key to getting your audience excited about your latest business offering is by answering these four questions in your next product announcement email: What is is? Why should I care? What’s included? How do … Continue reading 4 Aspects Every Outstanding Product Announcement Needs
by Kari Pritchard November 28th, 2014 So you’re trying to be the next Mark Twain or Margaret Atwood. Except a cooler, digital marketing inclined version that writes killer content for the web. Where do you start? Two of the best ways to learn are by example and research. If you’re getting a brain cramp … Continue reading 8 Books On Writing Every Marketer Should Read
Shelley Pringle November 28, 2014 You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services The more you know about your customers, the better equipped you’ll be to make informed decisions across a host of critical business fronts, … Continue reading Creating Buyer Personas: What Every Start-up Needs to Know
Shelley Pringle November 27, 2014 People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. Posts that scream “buy me, buy me” are jarring … Continue reading The #1 Facebook Post Mistake Every Brand Should Avoid
Kristin Hovde November 23, 2014 Thanks to the Internet, marketing any business has become simple, allowing you to reach thousands of people who never would have heard of your company otherwise. While we should partially thank social media for boosting brand awareness, a stellar online marketing strategy goes above and beyond networking websites. By giving … Continue reading Four Marketing Tips Every Online Business Should Know
Jennifer Hanford November 22, 2014 Has your small business discovered the power of Pinterest marketing yet? If so, then you may already realize many of the benefits this visual platform has to offer a small business, such as: Increased website traffic Heightened brand exposure Genuinely loyal followers If you have yet to get started with … Continue reading Pinterest Marketing: 5 Facts Every Small Business Should Know
Megan Totka November 20, 2014 The term “Millennial” is pretty all-encompassing. On the most basic level, it describes the age group of Americans that are currently between the ages of 18 and 34, covering the youngest group of adults and measuring 76.6 million strong. It seems that Millennials are simultaneously praised and criticized for everything … Continue reading 3 Reasons Every Small Business Should Care About Millennials
By Lucy Hardaker, Published November 14, 2014 Whether your social media goals in 2015 are to generate reach, engagement or leads, (or all three!) you’re going to need some social tools to help you carry out your strategic plans. But how do we know which social media tools will provide true value in the coming … Continue reading Top Social Media Tools For Every B2B Marketer’s Toolkit
By Sarah Clark, Published November 5, 2014 The most recent introduction and update of Google’s Panda 4.0 and the new answer box, reflects that the internet world will soon turn into a critical place, where SEO and strong social network strategies will not be enough. While the SEO team will try to find out … Continue reading What On-Page SEO Factors Every Web Developers Should Practice?
By Bridget Flanagan, Published November 1, 2014 I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as successful as possible, I want to share a few of my favorite marketing tools that … Continue reading 8 Tools Every Marketer Needs In 2015
